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A Keyword Meta Tag Just for News Articles

     
10:57 am on Sep 20, 2012 (gmt 0)

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A Google blog post says:

Google introduced new meta tag for News articles i.e: news_keywords

today weíre excited to announce a news_keywords metatag. The goal is simple: empower news writers to express their stories freely while helping Google News to properly understand and classify that content so that itís discoverable by our wide audience of users.

Eg:
<meta name="news_keywords" content="World Cup, Brazil 2014, Spain vs Netherlands, soccer, football">

Help: [support.google.com ]
[googlenewsblog.blogspot.in ]
11:20 am on Sept 20, 2012 (gmt 0)

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That's a very interesting development. Are you planning on using it, Sunny?

I think it's a very interesting development - especially since newspaper writers often write headlines for their "eye grab" potential. They often they don't include important search keywords at all.

I enjoyed the point this article makes about the headline "WALL ST. LAYS AN EGG."
11:35 am on Sept 20, 2012 (gmt 0)

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Currently me or none of our clients having such news sites ..but will try this new meta on some daily updates sites and will check it work there or not.
11:40 am on Sept 20, 2012 (gmt 0)

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@tedster:
Will it be helpful on some shopping sites, where we update the deals daily (affiliate based) and i had seen the site sometimes in Google news also.
11:44 am on Sept 20, 2012 (gmt 0)

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I added it to my site, took 5 seconds. :)
11:45 am on Sept 20, 2012 (gmt 0)

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Yes, interesting.

There's one thing that caught my eye.
These words donít need to appear anywhere within the headline or body text.

Eh, now, how is that going to work effectively!
11:46 am on Sept 20, 2012 (gmt 0)

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this new keyword applies to "Google News publishers" only and won't help anything in the general organic SERPs.
12:00 pm on Sept 20, 2012 (gmt 0)

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It might actually help them identify spammers.

If there is one thing I know about Google it's that they trust NOTHING a webmaster adds to a page in terms of allowing it to help in serps. They do however enjoy using signals to gather data and/or demote sites algorithmically with.

Google killed the keyword meta for a reason, did they bring this one back to help ensure that pages with this tag remain in serps for only xx number of days? Time will tell.
12:04 pm on Sept 20, 2012 (gmt 0)

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awesome name...

the meta keywords?
no the news meta keywords.
the new meta keywords?
third base!
12:05 pm on Sept 20, 2012 (gmt 0)

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I think they are going to use them for grouping articles - just like hashtags. The better it groups, the better it knows which events/stories are "trending".

Our articles are selected and ranked by computers that evaluate, among other things, how often and on what sites a story appears online.

[edited by: levo at 12:06 pm (utc) on Sep 20, 2012]

12:07 pm on Sept 20, 2012 (gmt 0)

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I added it to my site, took 5 seconds. :)

<meta name="news_keywords" content="">

Guru it's blank, fill it fast
1:03 pm on Sept 20, 2012 (gmt 0)

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does this mean that all the newspaper sites that are dominating the serps for some terms will vanish to there appropriate news section ....now thats something that would impress me and "perhaps" pull me back from using Bing ;o)
1:08 pm on Sept 20, 2012 (gmt 0)

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Which story are you looking at?
4:50 am on Sept 22, 2012 (gmt 0)

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Why don't they start using the keyword meta tag instead of creating a new name for it?