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Let's go back to Penguin recovery tips, of which there are none easy logical ones for an average small business. Except maybe develop more good links where Google found bad ones, quickly and in numbers. Which, apparently, Google dislikes. And at this point black hats are reporting being able to successfully nuke sites at will thru simple linkfarms.
[edited by: tedster at 2:34 pm (utc) on Jun 24, 2012]
I can't imagine how anyone could say you'll never recover that keyword after a Penguin hit. There's only been on single Penguin refresh so far. That's not enough history for anyone to know.
[edited by: tedster at 6:11 am (utc) on Jul 17, 2012]
I'll concede PENGUIN is new but like all Google anti developments... if you have hidden text... and you get devalued for hidden text saying you'll recover because you ignored your hidden text is unlikely... saying when I remove that offense I will recover is the logical course.
When doing a site:domain search I have always expected to see the site's pages linked using the title tag of the page. Last week I did the same search and discovered pages being linked in the following format:
Internal anchor text for the page - Site's main two-word keyphrase target - Brand name
I posted this elsewhere on here at the time. I'm reposting now as I just went though the search again and counted 72% of my pages listed in this way (last week I estimated just under half were in this format). I can only speculate about what this means (or even whether it's a recent development as I don't conduct this search very often) and would be interested to know if anyone else can see this with their sites. Is this Google making "notes to self" for the evaluation of anchor text on incoming links?
Ah, but that would be only two months since the May 26 refresh.
I have reduced the onsite usage density of my main two-word keyphrase to more "natural" levels and now when I conduct the same search the link for practically all my pages is in the following format:
Title of Page - Brand name
What I have found is that shaking up the internal links, matching of title, internal links, description and theme internally as well as inbound links can start to improve sites hit by Penguin.
[edited by: gouri at 3:44 am (utc) on Jul 18, 2012]
I would rather change the internal anchor text.
The title element of a page should announce to all users, human and bot, the topic of the page in a relatively short and sweet fashion.Internal anchor text is naturally within the content of a different page. As such, its exact content is specific to the readers of that page. It's much more common for this text to vary, since the reasons for referring people from one page to a different page can vary. At the very least, some change in grammar and syntax would be common in order to make the sentence flow naturally.
Internal anchor text is naturally within the content of a different page. As such, its exact content is specific to the readers of that page. It's much more common for this text to vary, since the reasons for referring people from one page to a different page can vary. At the very least, some change in grammar and syntax would be common in order to make the sentence flow naturally.
No - but it's your site and you don't have to agree with me. In a situation like you described, I would not worry about duplication at all. I've got sites with patterns like that and they haven't seen any trouble.
As Matt Cutts announced, Penguin is the same as Panda it requires manual refreshing... so the only way to recover from it is to make changes, then wait for the refresh.