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Let's go back to Penguin recovery tips, of which there are none easy logical ones for an average small business. Except maybe develop more good links where Google found bad ones, quickly and in numbers. Which, apparently, Google dislikes. And at this point black hats are reporting being able to successfully nuke sites at will thru simple linkfarms.
[edited by: tedster at 2:34 pm (utc) on Jun 24, 2012]
From the way i look at it, removing a lot of links can cause some sort of trigger, where it can either confirm Google that you were actually participating in link schemes or you accidentally stand on a wrong foot by removing links which are actually good ones. Removing good ones can cause further drop in ranks, removing bad ones can trigger Google.
A lot of this thread is just panda talk, not penguin as the thread title suggests.
With respect to penguin, recovery factors are all just pure speculation for now. We will know more if penguin updates and some sites actually recover. Then, word can get out on what factors were successful in driving recovery.
[edited by: tedster at 3:16 am (utc) on Jun 30, 2012]
[edit reason] switch to example.com [/edit]
as I understand PENGUIN if you are devalued for red striped widget you'll never be able to recover results on that phrase.
Proactively rel="nofollow" questionable links (or deleting them outright is you only option... and you must do that today.
Once you are nailed by PENGUIN it is pointless to leave the mess of unnatural links online..
but as I understand PENGUIN if you are devalued for red striped widget you'll never be able to recover results on that phrase.
Ensure you look at aggregate inbound link anchor text ratios (for those that have decent, clean inbound link profiles)
In the second case you are more likely to have internal anchor text being subset phrase of the whole page title element and URL of over-optimised page often dropping off stop-words from the URL (which would be there if the URL is created from the CMS page name purely by replacing spaces by dashes or similar)
@ tedster. From the history that we do know, it's not google's style either. I am still hopeful. Just could do with a refresh :S
Just download your backlinks data from webmaster tools, make a nice spreadsheet, check which keywords dropped and what sort of backlinks were pointing to the pages which dropped and start your link pruning process from there, but at same time keep on getting much more qualitative links which are not tailor made!
That's a great suggestion, but what it revealed on my site is that I simply lack links to the phrases I used to be ranking on - that's why I never understood why I ranked for them in the first place, and wasn't upset when I stopped ranking for them. But this happened with Penguin, so clearly there is more to it than just backlinks. Or else Penguin and Panda are overlapping in ways we haven't managed to assess yet.
So, I reckon it will be the end of this month now before they refresh Penguin. Making it a 3 month penalty (if we come out of it that is). Seems to fit more with google's way of doing things. A 3 month penalty seems more likely than 2 to me anyway.
Sometimes it took a long while to sniff out the actual culprit!
I was paying someone to publicise a competition that was being run on the site, and they outsourced it to someone else and... etc etc.