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Search is a lot about discovery—the basic human need to learn and broaden your horizons. But searching still requires a lot of hard work by you, the user. So today I’m really excited to launch the Knowledge Graph, which will help you discover new information quickly and easily.
The Knowledge Graph enables you to search for things, people or places that Google knows about—landmarks, celebrities, cities, sports teams, buildings, geographical features, movies, celestial objects, works of art and more—and instantly get information that’s relevant to your query. This is a critical first step towards building the next generation of search, which taps into the collective intelligence of the web and understands the world a bit more like people do.
We’ve begun to gradually roll out this view of the Knowledge Graph to U.S. English users.
<meta name="google" content="noscrape" />
[edited by: Sgt_Kickaxe at 6:47 pm (utc) on May 16, 2012]
More and more nowadays if I want to buy something I type "thingiwantobuy Amazon" into Google. I'm beginning to wonder what in heavens name leads me to do that. Why don't I just go to Amazon and type in "thingiwantobuy"? I've no idea.
More and more nowadays if I want to buy something I type "thingiwantobuy Amazon" into Google
I do it too, mainly because Google's search is better.
[edited by: Sgt_Kickaxe at 7:31 pm (utc) on May 16, 2012]
Other points to note:
Google can read both HTML and XHTML-style meta tags, regardless of the code used on the page.
With the exception of verify, case is generally not important in meta tags.
This is not an exclusive list of available meta tags, and you should feel free to use unlisted meta tags if they are important to your site. Just remember that Google will ignore meta tags it doesn't know.
We’re proud of our first baby step—the Knowledge Graph—which will enable us to make search more intelligentBolding mine. You'll want to adjust your business model to include Google displaying a mashup of your content instead of sending you traffic and, eventually, not needing you at all for most major searches. The change from ally to competitor is underway.
I could be wrong, but I got the impression he meant that Google's search was better than Amazon's. Which it is, because Amazon's search is pretty awful.I know, I was just pointing out that it's not always true. The Yahoo example I provided being one such case.
Is this what they are talking about?
Leosghost - care to begin the process of making a Google NoScrape meta tag an accepted cross browser meta tag? The "knowledge Graph" dictates it will be required to avoid being scraped.
[edited by: rlange at 8:06 pm (utc) on May 16, 2012]
[edited by: londrum at 8:03 pm (utc) on May 16, 2012]