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Site no longer in search results after lapse in hosting + redesign

         

surrealillusions

9:18 pm on Mar 7, 2012 (gmt 0)

10+ Year Member



Hi,

I'll go a quick history of this site that is not appearing in search results.

Old site (before I took over a redesign and hosting), at some point, ceased to exist. As in, the hosting expired, and users were simply greeted with a generic browser "site doesnt exist" message, pretty much.
I cant remember how long it was down for, but I'm guessing a number of weeks, if not months.

I get contacted to redo this site, and get the site transferred over to some hosting, and set up a quick holding page saying "site coming soon". About 1-2 months later, a real site is put up, fully working, with some of the old content back in place, with improved page titles and descriptions. All seems ok for about a month, till now.

Get a message earlier saying that the site isn't appearing in the search results. I do a quick search for the obvious search terms of this site, and its not there. Even going back a few pages.

I look through the logs, and Google bot has visited the site a fair few times (about 40+). The last visit a couple of days ago. Had a few visitors come from Google too this month.

I've heard of Google sandbox, but nothing more than a name.

Would I expect the site to jump back in the rankings after a period of time? Due to the sites recent history of not existing to a holding page and to a full site, has Google dropped it from the search results till it trusts the site to not change again?

Is there anything that can be done? Or any other suggestions?

Thanks.

Robert Charlton

9:36 pm on Mar 7, 2012 (gmt 0)

WebmasterWorld Administrator 10+ Year Member Top Contributors Of The Month



My own approach would have been to get the old site up first, to allow it to reestablish itself, before doing the design change.

Several questions immediately come to mind...

- was there any lapse in domain ownership, which might have suggested to Google that there was a change in site ownership?

- have you done a backlink check for inbound links coming to the old site?

- have there been url changes, particularly on pages that might have had inbound links before the redesign? Have you applied any 301 redirects to redirect these inbound links to appropriate pages?

- have you reestablished the site by generating other sources of traffic to it apart from Google?

- how long has the new site been up?

surrealillusions

10:08 pm on Mar 7, 2012 (gmt 0)

10+ Year Member



I would of put the old site back on, but there was no backup of it, hence a holding page. Only way I got some of the old content was through the internet archive from a cached version of about 2-3 years old.

Domain ownership, not aware of any lapse in ownership. Pretty sure the same person has owned it for a while now without any gaps.

Not done any backlink checks yet. Will have a look at that.

URL changes, yes, pretty sure there has been, but some of the old pages I dont know what they were called originally.

There were a few other sites linking to the site, but I haven't done any other link building.

New site has been up since early February.

Robert Charlton

7:48 am on Mar 9, 2012 (gmt 0)

WebmasterWorld Administrator 10+ Year Member Top Contributors Of The Month



...there was no backup of it, hence a holding page. Only way I got some of the old content was through the internet archive from a cached version of about 2-3 years old.

That's a difficult situation, and it sounds like you gave it the best shot by going to the Internet Archive.

I would do backlink searches on one of the available backlink databases asap. Depending on how long the site was down, a "recent" link search might not do you much good, so you'd want to look at the historical backlink data. Also monitor your server logs for 404s.

Do not simply redirect all broken backlinks or external requests to the home page. You want to 301 redirect the most appropriate old TargetURLs to the most appropriate new TargetURLs. Since you won't necessarily know what kind of content was on the old target pages, you'll have to do some detective work.

Start with your most valuable backlinks, as weighted by the backlink database, and check the data to get a sense of what was being requested. Checking the SourceURLs might give you a clue. If your old Target URLs were descriptive in terms of content, and/or if there was a pattern to them, then you are in luck.

In checking 404s in your logs, do your best to make sure that those urls returning 404s actually existed. Googlebot is known to request nonsense (like unlinked urls) in an attempt to find new content and test various. You may get requests from a lot of bots with query strings on them. Forget about those... let them continue to return 404s.

Monitor your logs for "good" 404s on an ongoing basis. The most valuable 404s are going to be those which were actual user requests rather than from bots. 301 those urls which return 404s to your most closely matching pages on the new site.

Try to get the highest quality links redirected to the most appropriate new pages as quickly as possible. In cases where you know what the page matches were, redirect them and then try to contact webmasters of linking sites and get the links updated at their end.

Sites I've worked on that have been down for several months have revived, with rankings back, within a few days to a week after links were restored... but none of these were cases where we also needed to redirect. Those will most likely take longer to come back.

If the linking sites change their broken outbound links before you've redirected them, then you'll be out of luck, so get on this with all possible speed.

surrealillusions

8:39 pm on Mar 10, 2012 (gmt 0)

10+ Year Member



Ok, thanks. That all makes sense.

Will have a look into the links and the sites data for 404's.

What if all doesn't go to plan, and there isn't a return to the rankings after a few days?

Robert Charlton

10:53 pm on Mar 13, 2012 (gmt 0)

WebmasterWorld Administrator 10+ Year Member Top Contributors Of The Month



What if all doesn't go to plan, and there isn't a return to the rankings after a few days?

Then next time this client may decide to do a better job of backing up its site. I didn't mean to make you overly optimistic about this, particularly about the speed of recovery. What I was saying is that Google shouldn't hold the time offline against you.

Depending on how much of a Humpty Dumpty situation this is, though, there are likely to be losses, particularly short term losses. Even if you discover all prior backlinks, you probably won't be able to reconstitute all previous pages.

A lot depends on the new optimizing and current competition as well. Possibly you'll even improve rankings, but because of Google's quality evaluation process, that may well take some time. No one's quite clear how that works. So, you may well be partially building a new site.

I'd let things settle down a while after checking and redirecting old backlinks. Monitor 404s and add redirects (and possibly pages) for requests to real pages you've missed. Eventually, after you observe performance, you may decide you need to adjust the new site accordingly.

How many pages and how much information have you lost?

surrealillusions

10:38 am on Mar 14, 2012 (gmt 0)

10+ Year Member



Looks like the site has returned in the rankings. Its now ranking #2 for the site name (wikipedia entry is #1, as its a person).

Dont think there's much, if any, information lost. It's just rearranged slightly differently and better from the original site. It's a relatively small site (about 10 or so pages), so fairly easy for the client to remember if anything has been missed.

I'll give it a few days, keep checking backlinks and 404's. I've got some data from the 404's which I can use for redirects.

Thanks for your help :)

Marketing Guy

10:46 am on Mar 14, 2012 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Do you have a Google Webmaster Tools account setup? Good place to get info on inbound links to old content, errors, etc. It will most likely give you an idea of what URLs used to exist on the old site even if they aren't being return for a site: search.

surrealillusions

10:54 am on Mar 14, 2012 (gmt 0)

10+ Year Member



I have come across the webmaster tools, but not used it for this site. Will give it a go.

Robert Charlton

9:13 pm on Mar 14, 2012 (gmt 0)

WebmasterWorld Administrator 10+ Year Member Top Contributors Of The Month



surrealillusions - I was literally envisioning hundreds of pages. With ten pages only, if you've got some reasonable records, you should be largely OK.

Monitoring 404s for a few days only may or may not tell you much. It's the kind of thing you need to watch over time, at least long enough to give Google time to request all of your pages that it had indexed. The information can be useful if the request is for a url that slipped through the cracks.

Glad to hear your rankings are coming back.