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I would only cut the stuff that nobody's reading or linking to.
What do you mean by "information sections"? Are these pages part of the ecommerce code or there is some other application handling those pages?
You should have everything at the root of the domain and use one application to handle the products and general content.
If the information is on a separate application, don't mix them with your high value asset in the same physical space.
Now if the information pages are extensive use a a sub-domain.
Why aren't they buying your stuff?
What happens after they come read your information?
Does it cater to people who already have your products (like maintenance docs, for example) and so wouldn't buy again...
...or do they come and get all your information and then go buy elsewhere (and if so why?)
more people link to the information pages than to the ecommerce pages
MIGHT get more people to link directly to the ecommerce pages, and hopefully that will help them rank better
While their are links in the category tree BETWEEN the ecommerce and general info sections, I only include a few.
have a HIGH cart abandonment rate
Solving that [the high cart abandonment rate] puzzle should be one of your highest priorities. Finding ways to improve your conversion percentages would multiply the value of everything else you do.
What is your shipping rates like?
If you're sure they are coming there looking to BUY, versus just, say, finding out "what the heck impressionist art IS",
...then put on your used-car-salesman's hat...
2. To give a clear signal to the spiders what the site is all about.
Do not expect spiders to put you in the same position for searched queries as other shops if they think your domain is an articles repository or in general if they cannot determine the site type.
3. To increase CTR and site focus.
When people search for something they expect the site to be dedicated to what they search for.
Finally you need to figure out if the high traffic you see from the information section, has any potential. You should be getting other signals. E-mails, comments, do you receive any valuable emails or do you see any useful comments posted about these articles?
Do you see other sites linking to these pages creating some organic traffic?
If you have adsense any conversions there?
How well are your ecom pages ranking for their targeted terms? Is that traffic converting well enough?
Do you have any data to track if users are buying after multiple visits?
If your audience is active on social media, then is your content being shared regularly? That can be a good indicator of how your market views the information.
Perhaps rather than the direct shopping cart integration to article content, what about just a simple offer? Or a PDF download of your content in exchange for data capture or social share?
Personally, I wouldn't do a thing till I nailed down what my conversion problem was.
And I would never ever ever put AdSense on an ecommerce site.
The posts above have thrown up lots of ways in which you could try and convert the traffic better - from incentivising data capture...
Is there a more subtle route to sales? Perhaps rather than the direct shopping cart integration to article content, what about just a simple offer? Or a PDF download of your content in exchange for data capture or social share?
How likely is this given a segregated linking structure?
The information sections get the majority of traffic, but the visitors don't buy anything. I have put closely related products with an add to cart button on the information pages, but still people almost never buy those items.
If you have 10 product pages and 1000 information pages on the same domain, I don't think the SEs will perceive your site as a shop.
First, I would look into the content itself, mainly, does it give your website the "aura of trust". I.e., are the articles expertly written without any mistakes...
Also, I would focus on advertising my website on those informational pages, rather than the products. For instance, spend some money and have a few nice banners professionally created which would be linked either to your home page or to your main store page, instead of pushing the products with direct-buy links.