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Changing a blog from a subdomain to subfolder, is it worth?



9:50 am on Feb 8, 2012 (gmt 0)

5+ Year Member

We have a blog in a subdomain, two years old, fresh content, its own backlinks.. could be worth moving it to a subfolder to boost the main domain?

Any experience?


3:36 pm on Feb 8, 2012 (gmt 0)

WebmasterWorld Administrator goodroi is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month

I have had success combining sites and also splitting up sites. It depends on the situation and your long term goals.

Does the main domain need help? If it needs help can you boost the main domain using other methods like providing free tools, adding more "evergreen" content, improving usability or some other method. Will you lose any backlinks that may become redundant by moving the blog into the main site? How strong are the usage signals for the blog? Do you have the time to deal with moving the blog and dealing with redirects and broken links?

Just remember "If it ain't broke, don't fix it"


7:06 pm on Feb 8, 2012 (gmt 0)

I agree with goodroi to an extent, taking these considerations on whether going through with the change.

I have always found better success with subfolders rather than subdomains. And depending on your server you could pretty easily redirect the subdomain to the new subfolder. Again-taking the previously mentioned points into consideration


8:54 am on Feb 9, 2012 (gmt 0)

5+ Year Member

I was thinking about a faster way to boost the main domain, even we continue doing other things as you mentioned. In our case moving the blog to a subfolder is not a problem but I fear that could be for nothing.

The blog was created to support the main site, I think it could make sense, but only if Google doesn't treat already the subdomain as a subfolder in this particular case.


7:43 pm on Feb 9, 2012 (gmt 0)

Google treats subdomains pretty much like a separate website, but if you have consistently linked back to your site than you should be fine.

As a quick solution, try to make sure you revisit your blog articles and where appropriate link back to your main domain with your keyword anchor texts.

Next freshen up your main site content and try adding some substance with more keywords/new/additional content.


7:30 am on Feb 13, 2012 (gmt 0)

Google love subdomains

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