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Are Google sites exempt from algo updates?

         

realmaverick

1:01 am on Jan 23, 2012 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



This is a serious question, are websites such as Youtube, Android Store etc, exempt from Algo updates?

One of my websites, an app store, very similar to Google's Android Marketplace, has recently experienced a 15% loss of traffic from Google. Initially I figured it was related to a WMT message on the same day as the traffic drop (20th January), mentioning the need to upgrade my Wordpress because it maybe vulnerable.

However, since reading Tedsters post, regarding Matt's announcement of the above the fold update, I looked at where the drop in traffic was coming from. It's almost entirely from my stores download pages.

What's unique about the download pages, is the large banner at the top of each of the pages. The download pages are very similar in setup, to the Android marketplace, which also feature a large banner at the top.

This banner pushes the rest of the content down, quite considerably. But from a visitors perspective, they see exactly what they want to see, right there, above the fold.

I've lost heaven knows how many number 1 ranks for these download pages over the weekend and I've also lost 15% of my traffic. I can only assume at this point, the drop in traffic is a result of the lost rankings.

The pages on my store, without the banner, i.e gallery browsing pages haven't been hurt.

I follow Google's Android store and their rankings and I cannot see any drops in their rankings. Google's download page banners, are actually taller than mine, and take up a greater equity of the page.

If this was purely algorithmic and their own pages were under the same scrutiny as our own, then why haven't their stores download pages been hit?

tedster

2:24 am on Jan 23, 2012 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



I don't think Google properties are exempt from algorithm updates. Your analysis of the situation may possibly be a bit hasty right now trying to find an answer as fast as you can.

Right now, everyone is assuming every change is due only to the most recent announcement. I'd bet there are many things in play. For instance, sites with a high authority or trust (or even just a good CTR) may find that those factors can outweigh the new layout factor. It is not being applied in a very strong fashion.

Sgt_Kickaxe

1:45 pm on Jan 23, 2012 (gmt 0)



To answer your post title I do think some Google properties are indeed exempt from the algorithm altogether and receive premium positioning. I offer Google places, Google shopping, Google images and youtube as examples, all of which are inserted right into the results and always above the fold on page one. You can't compete with these.

As for the content of your post which seems to be about a subject different from the title Tedster is right imo, your site may have just come up for a manual review perhaps and maybe the human factor played a role. It's tough to tell.

My advice is to make small changes you would consider improvements and give them time to propagate so that you can gauge the effect, at least a few days or more. You can start by removing the banner on a small subset of pages and see if those bounce back but the others don't.

Don't waste too much of your creative time chasing Google, it's a never ending proposition!

Sgt_Kickaxe

2:04 pm on Jan 23, 2012 (gmt 0)



Here's a fun one that suggests priority placement of Google's own services.

Perform a search for webmaster tools in Google to look for GWT and you'll find that Google ranks their "submit a url" page AHEAD of their actual webmaster tools page (1 and 2 respectively). Now click on the #1 result (Google's submit a url link) and you'll find it's a 404 link... it has been 404 for 2 months or so now.

Pretty hard for us regular blokes to keep a site ranked #1 for any keyword if it returns a 404 that long (not to mention outrank Google's own webmaster tools with it).

realmaverick

4:30 pm on Jan 23, 2012 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



I am confident that it wasn't human review. The rankings loss are all from the download pages. I cannot see what kind of human review could possibly effect only these pages.

Plus I truly believe my site to be one of the best in the niche. There's absolutely nothing, that a manual review could scrutinise over.

Regarding the 404 on WMT, yup!