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Page Titles - Including gender of a fashion product in page titles

     
11:32 am on Jan 20, 2012 (gmt 0)

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Hi everyone, I need a bit of help to decide whether it is worth including gender in page titles.

In the google webmaster tools: I looked at our search queries that include "women", and they account for 0.5% of our total search queries for the site.
I am wondering if it is the right way assess the benefit of including "woman" or "men" in page titles, looking at it with existing results pointing to us already?
Is there another tool that I can check the actual queries that may not include us in search results?
Like google insights maybe? [google.com...]
So it looks like 1.1% of searches for "shoes" are also "shoes for women" is that correct?
As a direct comparison, doing the same analysis on our own search queries, I get 1.8% when comparing "shoes for women" to "shoes"

Implementing this automation would probably affect 99% of our site if not more, splitting it in 2 segments (one portion of page titles including "women" and the other including "men")
My guess is it will improve results for around 1% of the searches, but will doing so create a massively repetitive keyword throughout the site, hurting SEO?
[support.google.com...] (see "Avoid repeated or boilerplate titles.")

Thanks for your help!
6:12 am on Jan 21, 2012 (gmt 0)

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Hello trepca, and welcome to the forums.

I can't see that repeating such a common (and really, necessary) word on many pages would cause problems with today's algorithms. In the days of the Florida Update, yes... it might have.
4:36 pm on Jan 22, 2012 (gmt 0)

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I think that I would only include the gender modifier when it is really significant to the user.

For instance, high heels are pretty much exclusive to women, so I wouldn't change "High Heels" to "Women's High Heels"

If, on the other hand, you DO sell high heels for men (maybe they are for costumes or something), then go ahead and say Men's High Heels.

Same thing with mules, flats, pumps, etc. Their usage is rather gender specific already, so no need (in my opinion) to include a gender in the title.

Thing like athletic shoes are gender ambiguous, so with those I would specify the gender.
10:41 pm on Feb 3, 2012 (gmt 0)

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Is there another tool that I can check the actual queries that may not include us in search results?
Like google insights maybe?


Forgive me if you already know this, but it sounds to me like you're looking for a keyword research tool, which Google does offer [adwords.google.com...]

The numbers are estimates and should basically only be considered relative to one another. (i.e. don't assume that getting #1 for a phrase they report as having 14,800 local searches will translate to that much more traffic to your site. Just evaluate the keyword search volumes relative to the other keywords.)

Also, I tend to check the "exact match" box, since the default "broad match" will provide estimates that include other words and phrases related to the keyword you're looking for.

I would use the data you gather from keyword research to then inform any further decisions about whether or not to include gender modifiers in your SEO efforts.
 

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