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and possibly because there is more than one profile that Panda likes.
Simple question: How does a website loved by Panda look like? On-page/Off-page characteristics?
No predictability means very high investment risk.
If it's a Google owned property, it's good to go. If you're a brand that would make Google look stupid for not showing it in the serps, it's good to go.
Also include sites that pay a lot in Adwords. Regardless what may be thought, there is a correlation.
[edited by: hispdcha at 6:50 pm (utc) on Jan 8, 2012]
[edited by: Robert_Charlton at 6:12 am (utc) on Jan 9, 2012]
Another area that Panda-loved websites avoid is generating multiple article pages that are very close variations, usually created to target small keyword variations. For years this was a successful tactic - so much so that it became the hallmark of content farms: "How to Drink Milk", "How to Drink Chocolate Milk", "5 Tips for Drinking Milk" etc, etc.
Websites that are filled with this kind of internal near-duplication often run into big Panda trouble. One focused and well-written article is what you need. Stop trying to eat the whole cake!
Panda hated:.....overlapping topics between pages
No more writing 5 articles / pages when 1 would do