Welcome to WebmasterWorld Guest from 54.160.244.240

Forum Moderators: Robert Charlton & aakk9999 & andy langton & goodroi

Message Too Old, No Replies

Links in directories

     
3:29 pm on Dec 16, 2011 (gmt 0)

Preferred Member

5+ Year Member

joined:Apr 29, 2008
posts: 624
votes: 0


How can google know that you paid to be in a directory and then devaluate the value of your link ?

To me there is no way for them to know that you paid for a link wether on a blog or any website ? ( many people pay to advertise on website those days )

any thoughts on that ?
5:32 pm on Dec 16, 2011 (gmt 0)

Senior Member

WebmasterWorld Senior Member planet13 is a WebmasterWorld Top Contributor of All Time 5+ Year Member Top Contributors Of The Month

joined:June 16, 2010
posts:3813
votes: 29


How can google know that you paid to be in a directory...


In some cases it can probably "guess" which is a paid directory and which isn't. Some directories have their rates on the submit page, so it is more of a no-brainer for google.

Some paid directories still have value.

Paying to be in a Chamber of Commerce directory, or better business bureau directory, or other such "trusted" directory will *probably* count in google's eyes (especially as google is looking for more branding signals from sites).

There is debate as to whether being in yahoo directory or best of the web or some of the other long established paid directories has any SEO value.

Hope this helps.
5:34 pm on Dec 16, 2011 (gmt 0)

Junior Member

5+ Year Member

joined:Nov 6, 2008
posts: 124
votes: 0


The other consideration, which some people overlook, is how that directory ranks. Some directories rank quite well on their own so paying for a listing, whether you get a link or not, may be worth the cost. IE you'd get exposure through their directory by someone finding them on the search engine and clicking through to your result.
6:47 pm on Dec 16, 2011 (gmt 0)

Moderator from US 

WebmasterWorld Administrator martinibuster is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month

joined:Apr 13, 2002
posts:14078
votes: 166


To me there is no way for them to know that you paid for a link


There has been a lot of discussion about the different ways links are ranked and how much (if any) pagerank a link will pass. Typical factors are surrounding text, position of the link, and the size of the link. Many other considerations.

Good luck.
10:54 pm on Dec 16, 2011 (gmt 0)

Junior Member

5+ Year Member

joined:Aug 28, 2008
posts:71
votes: 0


Google can easily find price pages. The structure of a paid directory since it has section which a free one doesn't have.

However I think that google devaluates only low value directories which is different from paid ones. Google (and users) doesn't likes directories with no selection which includes almost everything, those are usually paid directories since you're paying you're in.
I see directories giving good boosts (in the old days), like BotW or business.com or yahoo. Just because they got a good reviewal process differntly from other directories. Actually I won't paid for any directory listing.
6:01 am on Dec 17, 2011 (gmt 0)

Senior Member

WebmasterWorld Senior Member 10+ Year Member

joined:Apr 5, 2002
posts:874
votes: 2


Its not as much a question of whether it is a paid listing or not, as much it is about the editorial value, IMHO. Why Google frowns on paid listings is because very often editorial integrity is pushed through the window when there is money involved, and you will end up with a Payday Loan link on a Health site. If a site/directory has established its editorial integrity long enough and Google recognizes it for that, Google won't have any issues if its a paid listing, IMO.
5:29 pm on Dec 17, 2011 (gmt 0)

Senior Member

WebmasterWorld Senior Member tedster is a WebmasterWorld Top Contributor of All Time 10+ Year Member

joined:May 26, 2000
posts:37301
votes: 0


I'm with you McMohan. Google has always valued links from directories that show strong editorial integrity. This means that the fee paid does not guarantee acceptance and a listing. That is to say, you haven't paid for a link but only for the editorial assessment.
6:10 am on Dec 19, 2011 (gmt 0)

Senior Member

WebmasterWorld Senior Member 10+ Year Member

joined:Apr 5, 2002
posts:874
votes: 2


you haven't paid for a link but only for the editorial assessment


This line can be pinned for eternity and I don't think this rider will change in future.
3:16 pm on Dec 19, 2011 (gmt 0)

Preferred Member

5+ Year Member

joined:Apr 29, 2008
posts: 624
votes: 0


Ok thank you I got my answer and I agree with the editorial assessment.
8:08 am on Dec 21, 2011 (gmt 0)

Senior Member

WebmasterWorld Senior Member 10+ Year Member

joined:Apr 26, 2006
posts:1397
votes: 0


Paid directories were a reasonable idea in 1995.

Cutts recently sent a signal that Google will be moving away from respecting article submission sites because the editorial discretion is limited. For the same reason they will move away from paid directories.

Now that Google's algo is much more sophisticated, and it has so many signals, there is so little value in paid directories.

Panda was a shot across the bow against article sites. Paid directories are only one step up in discretion, (and sometimes worse), so they are logically the next algo target.

P.S. "Good" article sites had decent pagerank and it was irrelevant with Panda.
10:07 am on Dec 21, 2011 (gmt 0)

New User

5+ Year Member

joined:Apr 13, 2010
posts:18
votes: 0


I fully agree with you, there is no clue to identify whether a link is paid or free and logically Google can not oppose paid links.
1:41 pm on Dec 21, 2011 (gmt 0)

Full Member

5+ Year Member

joined:Aug 23, 2008
posts:294
votes: 0


hi tedster, you mean with "editorial integrity" directories that Edit the descriptions to give more useful information and not accept every site?
5:09 pm on Dec 21, 2011 (gmt 0)

Senior Member

WebmasterWorld Senior Member tedster is a WebmasterWorld Top Contributor of All Time 10+ Year Member

joined:May 26, 2000
posts:37301
votes: 0


Exactly - especially the part about not accepting every site that applies.

It's not a big challenge for Google to score a directory according to how many websites it lists that are junk according to Google's own signals. Uf that number goes above a certain threshold, I;d expect that particular directory to lose the ability to pass on PR.
 

Join The Conversation

Moderators and Top Contributors

Hot Threads This Week

Featured Threads

Free SEO Tools

Hire Expert Members