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joined:Mar 22, 2011
"SEO is alive and well. It just looks more like marketing than it used to." -- Wheel
I would argue that that's no longer SEO; it's just plain marketing.
Now, I am, at best, an amateur when it comes to what everyone calls "SEO", but I've been forming an opinion about the concept: there's no such thing as "white hat SEO". What everyone calls white hat SEO, to me, looks like nothing more than good website design, good content, and good marketing. Nothing in there is inherently targeted at search engines, so calling it SEO doesn't seem accurate. In fact, it's probably the reverse; search engines try to target those aspects.
"True" SEO, to me, seems to be grey hat at best. Focusing on figuring out how to get the top positions in any particular search engine's result pages seems fundamentally gamey and short-sighted to me.
Again, that's just my opinion from the outside looking in. I'm likely missing a lot that might change my opinion and I don't even know if was really appropriate to the thread, but that had been on my mind for quite a while.
joined:Jan 27, 2003
...your opinions on whether these processes are still relevant in the post-Panda world?
Has this "traditional" approach to SEO gone the way of the dodo?
Not only has Panda effectively 'neutralized' these strategies - which I believe was a fundamental goal for Google