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I spent a couple of hours researching it, and put up some pages with links where they could find the UK information they were looking for.
If Google is trying to use this as a ranking signal, they will have to deal with some complications:
-- A lot of people will rapidly open a series of tabbed results by repeatedly jumping back to the SERPs page. They won't even look at any of the pages until they finish opening a series of tabs. This makes it appear that rapid bouncebacks are occuring when they aren't.
-- For many sites a high percentage of the Long-tail traffic is mis-matched to the content of the landing page. The resulting quick bouncebacks are Google's fault rather than the website's fault.
[edited by: deadsea at 4:35 pm (utc) on Nov 14, 2011]
So if a user/customer comes to a page and clicks on another link within the site is that considered a "long" even if they almost always back click to the information page and possibly back to google?
I am upset that Google is hiding referrer data from us. It keeps us from improving user experience for things like this.
Figuring that they were going to bounce anyway; they might as well leave via a link on MY site rather than going back to Google to search again.