Maybe I haven't been keeping up...as usual. But is anyone beginning to see so called Facebook content pages in the SERPS? I've only noticed a few recently..page 2 or 3 and both were dup content across other sites.
I have seen this for our target homepage keyword of one of our sites. The last time the facebook page has been updated was 3 months ago, and other than the keywords used to make the facebook page it has no use in the SERPS.
But this stuff makes things clear. Get ready to be flooded with Google+ pages in SERPS.
This is my guess also. We are all being prepped. It would be too obvious if they immediately went to flooding the serps with g+ pages.
I think it's a poor decision by facebook to allow their content to be scraped like this. Nothing beneficial will come to facebook for it. They should've learned from what google did to Yelp. At least twitter was smart enough to get a little coin from google.
This can clearly be used to help our sites, while at the same giving negative seo another huge tool. The potential for a nasty competitor to slam your business just increased. Reputation/image management just got a lot harder. It's a two sided sword.