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Should I move Panda-affected site from one domain to another?

         

Zivush

4:35 am on Sep 23, 2011 (gmt 0)

10+ Year Member



One of my sites was affected badly on Panda2 back in April. Since then, in every panda update it went another step down the road.
The site used to receive 500 solid organic readers every day and these days it gets 100.

Therefore, I’m just thinking, why not move it completely to another domain name using 301 redirection.
Reasons:
1. The area in which the older site focuses is too small.
2. Want to improve its ~100 articles but not in the current bad situation it stands.
3. I wanted to expend its topics adding 200 more articles.
4. It is already in a deep hole and I have nothing to lose.
5. Want to learn/implement for other sites of mine.

Quests:
• Will the ‘panda mark’ (or any value attached to it) move with the site content?
• Based on hubpages experience, what are the odds to escape panda when you're starting from scratch?

tedster

4:46 am on Sep 23, 2011 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



If you don't find and fix the root of the Panda problem, you may do OK for a few weeks. But then at some point Panda will most likely demote the new domain, too. Still, it would be an interesting experiment. I assume you haven't built much of a brand around the site?

koan

5:08 am on Sep 23, 2011 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



People willing to easily move to another domain makes me think they haven't put that much effort in the original one or else, they would never consider it. Yeah Panda feels like a curse, but this is like saying "Batman is losing popularity, let's call him the Man-Bat instead".

Zivush

5:21 am on Sep 23, 2011 (gmt 0)

10+ Year Member



Talking about quality:
The articles were written by a doctor. It is in one of the most competitive areas - the health niche.
The only issue is that she didn't write the content for the Internet. Articles lack of headlines - h2,h3, Bolds etc.

People notice the quality and the knowledge (3 page/visit and 6 minutes, BR 35-40%) but again it is just hard to read block of content.
Of course, the site doesn't have a brand name or an authority in its area.

Finding the root cause of the problem:
I don't think any of us knows what Panda is targeting.

Robert Charlton

7:20 am on Sep 23, 2011 (gmt 0)

WebmasterWorld Administrator 10+ Year Member Top Contributors Of The Month



The articles were written by a doctor. It is in one of the most competitive areas - the health niche.
The only issue is that she didn't write the content for the Internet. Articles lack of headlines - h2,h3, Bolds etc.

Zivush - Yes, when Panda rolled out, I saw some top-ranked articles replaced by simplified content with more white space and bullet points. Vocabulary and intended audience are also important factors.

I don't feel that a 301 is the right approach. Better, I think, to look more at reading level as it relates to the above issues you cite, and to start revising content (if you can, with your original author's collaboration). I just posted some references to prior discussions about reading level here....

Optimal reading level in Google search results?
http://www.webmasterworld.com/google/4365573.htm [webmasterworld.com]

Also, my comments in this thread, where I discuss Google's medical results after Panda in relation to vocabulary and the search query, might be helpful....

Mercury News Interviews Matt Cutts - "Panda update working as intended"
http://www.webmasterworld.com/google/4294632.htm#msg4294774 [webmasterworld.com]

Zivush

9:41 am on Sep 23, 2011 (gmt 0)

10+ Year Member



Robert Charlton,
Thanks for the material. It is interesting.

With your original author's collaboration

I don't write my articles.. :) I don't know nothing about this topic and my English is terrible.
I put headlines/bolds here and there.

Reading level
Just started to explore 'reading level' factor.
If Reading level/advanced means top quality content, I haven't seen good correlation as yet. On a contrary, the most low performing pages listed under advanced.
Also, I made some free searched and got a mess - Non relevant results.
Must dig into it.

walkman

12:00 pm on Sep 23, 2011 (gmt 0)




The articles were written by a doctor. It is in one of the most competitive areas - the health niche.
The only issue is that she didn't write the content for the Internet. Articles lack of headlines - h2,h3, Bolds etc.

People notice the quality and the knowledge (3 page/visit and 6 minutes, BR 35-40%) but again it is just hard to read block of content.
Of course, the site doesn't have a brand name or an authority in its area.

A lot of Panda's ideas were stolen /taken from Blekko. They simply chose a few top health sites like Mayo Clinic, government sites and screwed everyone else. Doesn't matter the content or who wrote it. The problem is that Google has 70% market share, not 0.00001% like Blekko