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If you have repeatable empirical evidence that Google is "manipulating" (whatever that means, it would be nice to have a definition) search results to increase adwords revenue, that would be interesting.Other than what awall19 said, SERPS change so how do I know why? It's all secret, not even impartial parties are allowed to inspect it AFAIK. But I have empirical evidence and anyone with a braincell knows that a lot of what G is saying is BS.
And that's even if the criteria was $$ blind, which it isn't sinces what we have seen mentions or hint at brands quite a few times.
People still give Google a pass even *after* 3rd parties saw them put monetary values in the search results next to the listings, not once, but twice
Google assigns dollar value to search results
Google's ads are paid for; its search results, supposedly, are untainted by commercial concerns. But French blog Zorgloob landed itself a screenshot that calls Google's purity into question. It shows what Google search results look like to a member of Google's AdWords sales team. The picture raises more questions than it answers. For example, why are there dollar signs among so-called "natural" search results? And why does Google note whether a website in its search results belongs to an advertiser? Here's the image."
Pour information, sachez que sur la capture ci-dessus les données ont été modifiées par nos soins, ce qui signifie que les informations des lignes ne sont pas en rapport avec les résultats au dessus.
For information, please note that the above capture the data has been modified by us, which means that the information lines are not related to the results above.
[edited by: Robert_Charlton at 9:01 pm (utc) on Sep 13, 2011]
[edit reason] added live link [/edit]
The screenshot shows a tool that is not used by the search quality team in any way. It is a tool used by members of our AdWords sales team to help prioritize new customer acquisition. We are strongly committed to maintaining the integrity of our organic search results.
Every 15 year wanting to make an MFA site knows.
About quality and not quantity. You've heard of Klout.com right? Google has to have something similar internally. You know the Author thing G released and how they surface reliable content for that? Yep - klout'like internal ratings.
But if it is 100% true, I would expect silence - not flat-out denial.
While they were growing organically I actually didn't think they'd go to this extreme.
Then try testing EVERYTHING on G+. Including posts, comments, video, photos, and especially efix data
because Google doesn't want those crummy MFA or affiliate earning webmasters to make a killing off of organic traffic
I believe it's a change in philosophy.
Conspiracy theories don't die becuase it's obvious to reasonable people that manipulation is happening, so it's not a conspiracy theory. Search for a popular e-commerce item and see.
The idea that the average user will be upset enough to leave to Bing if Macy's shows up #1 for "wedding rings" vs another store that is not a Google advertiser is a joke. Most will click on the ads /products that make 90% of the page anyway. Others can easily scroll. Rankings would change normally anyway, why not make some money while at it?
Why hasn't anyone come clean? Mmmm...maybe because it's not done in "manipulate organic search to earn another $0.875 billion this quarter" memos but indirectly like "what if we favor brands to sort the web? Wow! Great results. You're a Google Fellow now. Brilliant!". Those penalized will have to spend a fortune to get back up and the current brands even more to maintain their rankings, like buying ads even if you are #1 almost as insurance.
Even then that is a poor defense, no Googler came out that they were breaking the law on pharma ads, or that they were openly stealing code from Oracle and taking chances of being sued instad of paying for it, or that Android is being used to force phone makers to carry Google products, etc. Only legal discovery got them out, not the supposedly superior ethics of Google employees. God knows what they are hiding. The google myth is being exposed and no one buys the crap Google said in 1999 or 2007, people are looking at results and at what they do.
They have been exposed more than once as liars, arrogant thieves and plain greedy b@stards, all while playing the underdog card and bombarding us with propaganda. That's the truth.