How to stop Google from looking at certain parts of a webpage?

[yetoyeto]

I have a website where I sell approx. 30 differnet products. Each product has its on page. The products come in different colors so next to each product is a drop down box that lists all the available colors for the customer to select. Most of the colors share some of the same words such as "light" blue, "light" green, etc.

Here is what I think is a problem. When I go to Google Webmaster Tools Keywords page it will list words like "light" as the most common keyword instead of the actual product. I think this is keping the products from showing higher in search results.

How do I stop Google from looking at the colors in the drop down box and concentrate on the product itself?

Thanks,
yeto

[goodroi]

Option 1 - Move the color selection to another page
Option 2 - Put the color drop down in an iframe
Option 3 - Write a few paragraphs of unique product description for each page so Google knows the page is about the product and not the color

I'd go with option 3. I think your rankings problem are probably not because you use the word "light" or "blue" too much but rather that you mention the product too little. Good luck.

[FranticFish]

Option 4: put the product name into the dropdown.

I'd also add more text to the page.

[JohnW]

>Option 2 - Put the color drop down in an iframe

I think this is the best option of what's listed. The usual problem with frames can help you here.

[thedonald123]

Option 4 - Put the color drop down in a separate JavaScript File and then block the JavaScript file using robots.txt

I'm interested in others opinion of this method vs. the iframe method listed above as option 3?

[Sgt_Kickaxe]

Replace text with images. A blue box can replace the word blue for example, or add the word into the image if needed. If the word isn't on your page Google won't see it, just don't assign the word blue as alt text or you'll defeat the purpose.

Iframes and javascript files bring other problems that simple images do not. If you're so inclined you can use CSS to color the boxes and forgo images altogether though this might take a little longer to code.

[Robert Charlton]

...Most of the colors share some of the same words such as "light" blue, "light" green, etc.

Here is what I think is a problem. When I go to Google Webmaster Tools Keywords page it will list words like "light" as the most common keyword instead of the actual product.

If only a few repetitions of "light" are enough to skew the content profile of your pages for Google, your content is weak in any event.

This suggests that adding more unique content about the product is going to be your most productive approach overall.

Putting the colors in an iframe might mask the symptom, but it wouldn't strengthen your content, which it appears is what you need to do.