I have a website where I sell approx. 30 differnet products. Each product has its on page. The products come in different colors so next to each product is a drop down box that lists all the available colors for the customer to select. Most of the colors share some of the same words such as "light" blue, "light" green, etc.
Here is what I think is a problem. When I go to Google Webmaster Tools Keywords page it will list words like "light" as the most common keyword instead of the actual product. I think this is keping the products from showing higher in search results.
How do I stop Google from looking at the colors in the drop down box and concentrate on the product itself?