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Google's YouTube Video Bar and SEO

         

numnum

12:26 am on Jun 23, 2011 (gmt 0)

10+ Year Member



I'm anticipating that Amazon will soon eliminate its affiliate relationships in my U.S. state of residence, which will leave my site's page layout with some gaping holes. (Many, if not most, of the site's visitors purchase books or ebooks on my topics.) Once Amazon pulls the plug on us here, I'd rather not leave Amazon's product and banner links on my pages. I think Jeff Bezos is a good guy, but he doesn't need my charity. And I doubt that B&N, Powell's, et al will stick around either.

So I'm brainstorming how to plug those holes. Google's cheesy YouTube video bar is one possibility. I'd just use Google's wizard [google.com ]. I've actually tested it, and it tucks quite nicely in a sidebar or footer. The tool does not embed individual videos, so I assume it is sanctioned (no copyright issues). Or am I wrong about that?

My thinking is that a video bar might make my pages stickier, which may help when it comes to Google SEO. Moreover, YouTube provides many, many decent videos directly on point with respect to the specific topics of my pages, and so I think site visitors would appreciate accessing and viewing a sampling of relevant videos right at my site -- to supplement my textual content. Of course, I run the risk that a viewer will click through to YouTube and not return. But there's only so much one can do to keep visitors from leaving one's site, right?

Can someone talk me out of this? (No, I'm not going to produce my own videos, thank you very much.)

goodroi

11:15 am on Jun 23, 2011 (gmt 0)

WebmasterWorld Administrator 10+ Year Member Top Contributors Of The Month



Google seems to be paying more attention to user signals lately. So it might be a good time to reduce the amount of ads on your pages and increase the perceived value of your pages.

You could also create your own ebooks and sell them directly to the consumer.

Alex_TJ

9:48 pm on Jul 10, 2011 (gmt 0)

10+ Year Member Top Contributors Of The Month



If you're getting any-way-decent income from Amazon why not set up a company in a different jurisdiction and collect commissions that way? Incorporation and running costs would be a few cents on the dollar.