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joined:June 3, 2007
I have noticed a site with the first three listings on google for the same search term.
i feel sorry for the "actual" second site in the SERPs, because they have TWELVE links ahead of them which all point to the first site.
Today we’ve launched a change to our ranking algorithm that will make it much easier for users to find a large number of results from a single site. For queries that indicate a strong user interest in a particular domain... we’ll now show more results from the relevant site....
Is there enough of an overlap between the search terms and the company name that Google would see this as a branded search?
[edited by: Robert_Charlton at 2:43 am (utc) on Jun 22, 2011]
I'm increasingly seeing more queries returning three results (none indented)... even long tail queries... and I'm fairly certain Google is testing these results.
joined:Dec 29, 2003
I do believe that Google is now testing user satisfaction for long-tail queries, much as they had previously tested for single-word queries. I suspect that this will further dent the content farms like ehow, which were precisely targeting many long-tail variants and doing very well at it, because there were in fact some factors in the Google algo, which, when combined, made Google vulnerable to what ehow was exploiting. ...Not all multiple results are due to exploitation, though, and I believe that Google is testing whether they are what searchers want.
[edited by: tedster at 5:15 am (utc) on Jun 27, 2011]
shazam - I'm hoping that the testing Google is doing will eventually sort out which pages deserve to be featured in serps as local Places.
Google has also used direct human input in lots of ways. It's not new, and I don't think we should think less of Google for using it. The trick has been to make it scale, to minimize possibilities for manipulation, to cross-check it with other behavioral and algorithmic signals, and to make corrections. That's what Google has recently been doing.
I don't think that Google does have a "preference for evil" as you put it. Rather, I think, they don't like being gamed...
The trick has been to make it scale, to minimize possibilities for manipulation.