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and entrepreneurs expected to rush to apply for signature domain names.
The move will reduce confusion and cut reliance on search engines like Google, Australian expert Adrian Kinderis says.
Advertisement: Story continues below "Ultimately, this will be a new way we use the internet," said Mr Kinderis, CEO of the domain name registry services provider AusRegistry International.
"Rather than a dot.com boom, it's now a dot.anything boom."
The so-called Top-Level Domain program will be ratified by ICANN (Internet Corporation for Assigned Names and Numbers) in Singapore on June 20, followed by a four-month global communication campaign.
After that will come a 60-day window to apply for a Top-Level Domain name, which will come at a cost of $US185,000 ($174,388) to discourage frivolous applications. [smh.com.au ]
The government of Melbourne, Florida, in the United States, could potentially be pitted against the Australian federal government for ownership of the domain name.
If this occurs, the domain name will most likely be auctioned to the highest bidder, Mr Kinderis said.
joined:Dec 29, 2003
This hardly belongs in the Google SEO forum