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My friend you got it totally wrong, or partially wrong, not everyone tries to game Google to the extent of not having happy users
"All those signals are now being used in this Panda..." he knows what he is talking about.
@balibones if it is all about user feedback why didn't they deployed Panda globally instead of "English only" search terms ?
Lost ~60% on Panda 2. First move was last Monday 5/16. Moved up 15% after many changes. Mainly, a breakup of large pages, reorganization of large silos, unhyperlinking reference page external links, new server and 50 hours tuning performance (CDN, sprites, minification, all new JS and CSS), and tons of removing internal links. Also,our blog seeder is now throwing away ~20% of their posts with links to "click here" or other stupid anchor text to look more organic. I have no clue why we moved up in ranking. And this is exactly what G wants. This thing is a huge black box.
We have 1,300 highly tuned pages. Too highly tuned. Sales funnels and links are all tuned for best performance. Sales funnels all lead to the same place. Too perfect. Not natural enough. This is why we lost 60% of our Google traffic on 4/11. I was in denial but now see the light.
We have too much content that overlaps. Since the beginning our model has been fairly simple. Get 3K new e-mail opt-ins a day (there is some magic to this clean with a superb SenderScore and low FBL). Build a super quality newsletter every two weeks. Build the newsletter landing page as a content page. Make it evergreen by updating the page at least once per year keeping it current. Point PPC campaigns at the new page with no budgetary limits just manage to an acceptable cost-per-order. Let the SEO team optimize the page. Use reputable in-house blogger (members of their blogging community) to write valuable content about our new article on a high quality blogs (e.g. nice inbound links). Make $100-$500 per week from each page by soft-selling products (very soft). And from 1999 to 2011 this worked exceptionally well.
Lost ~60% on Panda 2. First move was last Monday 5/16. Moved up 15% after many changes.
out of 233 replies to the poll so far, 11 are reporting full recovery and 24 are reporting partial recovery. 155 report no recovery
"There's been some speculation in other threads here that those runs were only geared towards further pandalizing sites, and were not in any way considering sites in a way that would lift the Panda penalty."
One site was hit by Panda 1 and 2. Another was hit by Panda 2 only. I blocked pages that, although useful for visitors, could be considered "thin" for searchers (there were quite a few). Robots.txt at first, it was too slow, so I switched to noindex tag. I also did some major redesign in terms of layout and ad placements. Those sites haven't improved one bit with Google. One nice thing, my redesign at least helped improve Adsense performance somewhat. But at this point, I might as well stop working on them and move to others projects. Years of work down the toilet makes me wonder if I should have gone black hat instead, but I don't think I could look at myself in the mirror. This Panda update has put the fear of Google in me.
koan @ [webmasterworld.com ]
Tough because there are still too many unknowns.
[edited by: tedster at 6:34 pm (utc) on May 29, 2011]