Detailed data - how to serve on a page

[docklands]

Hi folks,

I'm in need of some help from you. I am about to include a detailed weather report for certain location an a page within my website. My question is what's the best way to include the information on the page in terms of SEO. The report looks like:

January 26°F to 36°F 75% 45% 3mph - 6mph.

All way down to December.

My thoughts - put the data in a table (in this case I increase html); as basic text; as an image. How will google treat so many % Fs and digits? Wouldn't that hurt serps? In the third case, it will be just an image and won't add any value to google?

Any ideas of how serving such information will increase or at least not hurt page score? The information will certainly be in value to visitor.

[Leosghost]

make it an echoed "include" trigger with whatever ..button, link or use whatever scripting language suits ..or place it as static image in a flash...if you really don't want G to take it into account.

[docklands]

Thanks for the reply, thats what I thought too but am just reading "More guidance on building high-quality sites" that was published by google today.

*Does the article provide original content or information, original reporting, original research, or original analysis?

*Does the page provide substantial value when compared to other pages in search results?

*How much quality control is done on content?

If I have this in mind I'll have to exclude the image option as the information is gathered based on a detailed reports from the past 10 years.

*Was the article edited well, or does it appear sloppy or hastily produced? - with this in mind I'll definitely have to go for the table option.

But again, this details won't give any keyword value i.e mph will appear more than "weather", "location", "report" etc

[Robert Charlton]

I've had some similar situations where I've used images, but I have been coming around recently to the thought of reverting to tables... not so much because I expect Google to return anything for that particular data, but because I think that making Google aware that there is data on the page will help with their classification of the page.

Current thoughts are to put the data table in its own div. I'm wondering if there's particular HTML markup... perhaps even microdata markup... that would help further with this classification.

I should add, though, that one big concern I've had with using microdata is that it could make scraping data a lot easier for those who scrape.