What do I do - the keyword context has changed

[MrFewkes]

All - I wasnt sure how to title this post - you may see what I mean......

12 years ago, sites were put online about a film called star wars.

But now - theres a new game out called star wars - and having done some research I KNOW 100% that 84% of people searching the string "star wars" are looking for the game - not the film.

How on earth can I oust these 12 year old domains which are almost totally irrelevant now to the search term they dominate?

I hasten to add - this is very accurate - but the search string is not the one in question.

Cheers
Fewkes.

[tedster]

the search string is not the one in question.

I assume you mean that you are not really hoping to rank for "star wars" but that the keyword situation you face is parallel.

If the search intent is as strong as 84% for the game rather than the movie, then Google should very quickly catch up with that fact and adjust the SERPs appropriately. However, they are unlikely to ever remove all the movie related results from the top ten.

If I were in this situation, I would focus on all the other game-related results that come up and only consider those my competition. The movie related results are most likely in Google's hands alone and their algorithm will decide how to mix the two types of results.

[edited by: tedster at 10:19 pm (utc) on Apr 19, 2011]

[goodroi]

I am very curious how you can

KNOW 100% that 84% of people searching the string "star wars" are looking for the game - not the film.

Please share your research method and you were able to so precisely determine the total search volume and the search intent percentages for the total volume.