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"We used our standard evaluation system that we've developed, where we basically sent out documents to outside testers. Then we asked the raters questions like: "Would you be comfortable giving this site your credit card? Would you be comfortable giving medicine prescribed by this site to your kids?"
Do you consider this site to be authoritative? Would it be okay if this was in a magazine? Does this site have excessive ads? Questions along those lines... [then] you look for signals that recreate that same intuition...
[edited by: crobb305 at 5:51 pm (utc) on Apr 13, 2011]
[edited by: Sgt_Kickaxe at 5:50 pm (utc) on Apr 13, 2011]
Accessibility: The website can be found and used by all people.
Stability: The website is consistent and trustworthy.
Usability: The website is user-friendly.
Reliability: The website is consistently available, without downtime.
Functionality: The website offers content, tools and services users value.
Flexibility: The website adapts to needs and wants of users.
danimalSK, was your sites backlink profile heavily represented by links from article directories, link directories and/or any site which has an above average level of user generated content?
Google has somehow been able to figure out human engagement or the "like" factor.
Even slammed-by-panda sites have good colors.
Google only cares if the general population *thinks* a site is useful.
An old study found that a black background and white text is easier to read than black text on a white background.
I've seen quite a few studies that showed the exact opposite. One of the most reputable was from Nielsen-Norman and another was from the highly regarded Software Usability Research Laboratory (SURL) at Wichita State University.
Notice that road signs have the letters reflective and not the background?
They want the letters to stand out.
[edited by: Leosghost at 2:59 am (utc) on Apr 15, 2011]
White text on dark grounds uses less energy to create on monitors ..but dark text on light grounds is less tiring on the optic nerves and the small muscles in and around the eye that control the pupil dilation, such as the iris and the ciliary muscle which controls what could be called the "fine tuning of viewing"