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On Feb. 22, Google notified Overstock that it was penalizing the company for noncompliance with some of Google's search guidelines.
"As a result, we have dropped significantly in some Google natural search result rankings," Overstock said in a regulatory filing.
Google is not yet fully satisfied and continues to penalize Overstock in search results, the company added.
The lower Google natural search rankings has hurt sales during the penalty period to date by 5 percent and Overstock expects this to continue for the rest of the period.
Six weeks after getting penalized by Google Inc. for using promotional links with university web sites that boosted its natural search rankings, Overstock.com Inc. says the penalty—a drop in its Google natural search rankings—has resulted in a 5% drop in revenue, according to the retailer's filing toay with the Securities and Exchange Commission.
“We now estimate that it will be at least another two to three weeks before Google will end the penalty period,” Overstock says in the filing. “During the penalty period to date, we have experienced an approximately 5% negative impact on our revenue, which we anticipate will continue during the penalty period.”
Overstock says Google notified it Feb. 22 that it would get penalized for using a system of links to Overstock.com that were outside of Google’s natural search guidelines. The links were from Overstock promotions on university-related web sites—those with a w
[edited by: Brett_Tabke at 2:44 pm (utc) on Apr 9, 2011]
[edit reason] added quotes - started new [/edit]
A manual penalty or boost can mean millions and even billions (for Amazon for example) since Google controls 70%-95% of the search market. Or it can mean certain death to a young company and that company may never get a chance to change the world.
What's to stop a G employee--they're human after all--from crewing a person's site simply becuase he/she doesn't like them?
I hate to admit it but if BestBuy is not on the first page for the "televisions" query - that's a poor user experience, whether they follow the G guidelines or
The Brand, on the other hand, does. And why should they be on the first page? Because people are looking for them specifically. Google is incompetent if they are not there.