Frequent changing of title

[elearner]

I need your opinion about:

How Google consider the web pages that frequently changes their title & meta description?

I have noticed that to control the title duplication some websites have embedded some information of first listing in their pagination (2, 3, 4 etc.) but their results do shuffle every hour, so how Google takes it, since in this case title & meta may change every day.

[deadsea]

As far as pagination goes, Google usually sends 98% of the traffic to page 1. I have never seen pagination be an effective strategy for ranking multiple times for a keyword.

Pages 2+ have several distinct disadvantages:
1) They have less pagerank
2) They are often very similar from a content standpoint
3) They have similar if not duplicate titles and meta descriptions

If titles and metas change daily on those pages, that is just another strike against them.

I have had good luck getting rid of pagination entirely on our sites. Google doesn't seem to like it. Users don't use it if there are filters or search that they can use instead.

[TheMadScientist]

I have never seen pagination be an effective strategy for ranking multiple times for a keyword.

I have ... I've actually had to noindex subpages before to keep people landing on the first page of a section, because sometimes 37 & 52 would rank.

It's really situational on what you can do with pagination.

That said, I would probably not be inclined to rotate my titles frequently, but I would definitely consider adding some type of information that does not rotate, beyond 'Page N' to deeper pages.

[elearner]

Thanks deadsea/TheMadScientist for your valuable feedback.

Its true that importance of deep-pages seems getting low with the passage of time but I feel risky to get rid from them, since I've noticed ranking of some sub-pages and they brought very legit visitors.

Let suppose, I have 5 pages of "Used Vitz Cars" and page # 3 is ranked well on phrase "Used Vitz Cars Black Color", since "Black Color" is mentioned as attribute of the listing appearing at page # 3. There are many other such example where I can see the same thing. So I feel it is not right to get rid from deep-pages.

In your opinion what is the best strategy to get rid of duplicate title & description?

[aakk9999]

In your opinion what is the best strategy to get rid of duplicate title & description?

For pagination, unless you want to have different keywords in page title/description to each of subsequent paginated pages (2, 3, etc), then just adding " - Page 2" or "Items 11 - 20" or similar can do the trick.

[TheMadScientist]

1.) Don't use a description if you can't make them unique. I often don't use them on 'deeper level' pagination.

2.) It's some work to do, but I've grabbed 'elements' from the first and last listings on a page and used those in the title. EG If your list is alphabetical ... Used Vitz Cars - Black to Blue ... Used Vitz Cars - Blue to Green

There are some other ideas I have on how I might do unique titles too, so try to be a bit creative and think outside the box and maybe you'll come up with something no one else is doing.

[elearner]

@ TheMadScientist

I am agreed what you've mentioned in point # 2 and currently I am doing the same but again in this case title may change so frequently.

Is it really negative to change the titles & meta description of a page so frequently?