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Google’s announcement did not mention content farms. But Mr. Cutts has spoken in recent weeks about the problem and said Google was working on algorithm changes to fix it. “In general, there are some content farms that I think it would be fair to call spam, in the sense that the quality is so low-quality that people complain,” he said in a recent interview.
in the last day or so we launched a pretty big algorithmic improvement to our ranking—a change that noticeably impacts 11.8% of our queries—and we wanted to let people know what's going on. This update is designed to reduce rankings for low-quality sites—sites which are low-value add for users, copy content from other websites or sites that are just not very useful. [googleblog.blogspot.com...]
Demand Media Response:
[demandmedia.com...]How our content reaches the consumer – whether it’s through direct visits, social media referrals, apps or search – has always been important to and monitored closely by us. We also recognize that major search engines like Google have and will continue to make frequent changes. We have built our business by focusing on creating the useful and original content that meets the specific needs of today’s consumer. So naturally we applaud changes search engines make to improve the consumer experience – it’s both the right thing to do and our focus as well.
Today, Google announced an algorithm change to nearly 12% of their U.S. query results. As might be expected, a content library as diverse as ours saw some content go up and some go down in Google search results.This is consistent with what Google discussed on their blog post. It’s impossible to speculate how these or any changes made by Google impact any online business in the long term – but at this point in time, we haven’t seen a material net impact on our Content & Media business.
joined:Dec 29, 2003
It takes hard work and some knowledge but I've never had much of a problem outranking content farms.
Please spare us your holier than thou attitude. We have heard it all from many people, only to see them cry and bash Google the next algo update. We're discussing serious changes and issue not "follow google's guidelines and ..."Not holier than thou, maybe just better. I tons of top 3 rankings for competitive terms and have never been smacked by a single algo change in 8 years. I'm not suggesting you "just build a great site and follow google's guidelines". I'm saying that if you aren't just trying to exploit a loophole and actually do the hard work that it takes to get a site to rank, and you know what you're doing, you aren't likely to get hit by algo updates. I have tons of sites that might take a hit if Google changes the weight of exact match domains. I'm just not sitting back and waiting for it to happen. I expect it will happen and I'm taking steps to mitigate it before it happens, rather than exploiting the weight they carry in the algo now, resting on my laurels, and then complaining when Google makes a change that makes sense for search quality (like reducing the weight of exact match, or cleaning out a bunch of low quality content mills)
Sites that took a hit were not PEANALIZED, and that's important to appreciate: not a penalty! There is no message in their Webmaster Tools about any problem.
I'm saying that if you...actually do the hard work that it takes to get a site to rank, and you know what you're doing, you aren't likely to get hit by algo updates
Sites that took a hit were not PENALIZED, and that's important to appreciate: not a penalty! There is no message in their Webmaster Tools about any problem.
Maybe penalty vs filter vs whatever needs to be reiterated more frequently.
Luke Beatty said he is not worried. "We welcome the change," he insisted... "and we endorse what Google is doing 100 percent."
That's ironic, given among those allegedly hit hardest by changing of its famous algorithm – based on early, and perhaps questionable, surveys – is Yahoo's Associated Content.
joined:Feb 25, 2011
All that taken together makes me pretty sure it's not a penalty, it's a whole new scoring metric.
a small minority who were clamoring for an algo update to fix the low quality content issue and then when it happened realized that they meant other sites, not their own.
The originator put the content up FIRST. Does that make it a little easier?
[edited by: TheMadScientist at 8:04 pm (utc) on Feb 28, 2011]
joined:Feb 25, 2011