Do you bother with other signals like FB likes , Twitter , UGC etc. on those pages ?
We have a blog that gets comments, that's the only UGC we have. Most of the comments are from other Realtors around the country that I network with. We guest blog on a lot of sites, and in return I have other Realtors guest blog on our site. There is quite a nice community of SEO savvy real estate agents out there, and I think I know most of them.
We do a contest every month to get Facebook likes. We have a Facebook business page, and our broker has a Facebook page that we use to keep in contact with old clients. For example we just did a contest where we had our Facebook followers submit their favorite photo's of our County. We posted all the photos on our site and put up a survey to see which one people liked the most. The people that entered the contest were asked to share and promote their pictures to all their friends to get them to come to our site and vote. Yes, we target Facebook quite heavily.
Anytime we put a new neighborhood page up or a new blog we post to Twitter. Anytime we have open houses we post to Twitter. Our following is dismal, only around 500 people. I think we could use it better, but as of right now, I just don't have the time to nurture a twitter following.
I don't have any social media buttons directly on our pages, but I am looking into it as they are obviously becoming more necessary. People don't really share our content, as it's not something you would share normally. Real estate statistics on our blog, how to buy short sales, and stuff like that don't really meet the share worthy type of content.
I have funnels setup for each County. I am targeting 5 different counties. So, level one is the county page, and on that page it has initial welcome content, approx 100 to 150 words. Then it has the listings, and below that is has the majority of content approx 400 to 1000 words.
In the content are internal links to each city in that county. The city pages are setup basically the same where they link to neighborhoods within the city. Each city page also has links to short sales, foreclosures, commercial, condos, and such. Then each of those pages has a nice article about the processes of buying those types of properties as well as local information on the area including statistics that we update once a month. And included in the condo's pages are all of the condo developments in those cities.
I've built over 700 pages that aren't included in the listings pages. The lower the level for example a subdivision page County>City>Neighborhood>Subdivision - The easier it is to rank as they are very long tail.