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Google's creation of sites' titles and descriptions (or "snippets") is completely automated and takes into account both the content of a page as well as references to it that appear on the web.
We use a number of different sources for this information, including descriptive information in the META tag for each page. Where this information isn't available, we may use publicly available information from DMOZ. While accurate meta descriptions can improve clickthrough, they won't impact your ranking within search results. We frequently prefer to display meta descriptions of pages (when available) because it gives users a clear idea of the URL's content. This directs them to good results faster and reduces the click-and-backtrack behavior that frustrates visitors and inflates web traffic metrics.
While we're unable to manually change titles or snippets for individual sites, we're always working to make them as relevant as possible. You can help improve the quality of the snippets displayed for your pages by providing informative meta descriptions for each page.
joined:Dec 9, 2001
I am not sure if this is a wise idea at all, but what about adding cca 60 x into <title>?
For most of the title rewriting we found, we were able to figure out where Google seemed to be pulling the altered wording from, and made some changes which we hope will reduce the rewriting.
I just updated the sentence they were getting it from and re-edited the description today.
If there were such a thing as abbr title stuffing, you've done it.
Yep, you're absolutely right. The coolness factor is completely blown, and your title's conversion message, implicit in the brand name, is buried when the title blends in with the rest of the titles returned.
But any machine algo is going to make mistakes some percentage of the time.
And so far, they have given us no way to participate in this part of experiment.
Its best if that machine readable grammar is without errors too. You know, that whole validation thing that everyone blows off.
P.S. I wonder why this doesn't happen to the documents I manage? Hmmm, must be the valid, semantically correct HTML that does it.
Why don't you go see if it validates and then maybe you'll have some idea of what's going on.
[edited by: pageoneresults at 1:41 pm (utc) on Feb 19, 2011]
Since your title is a whole 8 characters long (not including ™), Google have done you a favor and optimized it for you.
Their algo is able to at least put together a reasonable title that is relative to the searcher's query.
[edited by: TheMadScientist at 1:58 pm (utc) on Feb 19, 2011]
[edited by: pageoneresults at 2:00 pm (utc) on Feb 19, 2011]
Nope ... You're obviously way smarter than me.
Seriously, you're going to have challenges with an 8 character title, it is a given. ;)
[edited by: TheMadScientist at 2:26 pm (utc) on Feb 19, 2011]
[edited by: TheMadScientist at 2:32 pm (utc) on Feb 19, 2011]
#7 with a title you have emotional attachment to, or #1 with a title you don't like?
[edited by: TheMadScientist at 2:42 pm (utc) on Feb 19, 2011]