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Because Google is many Internet users’ front door to the Web, S.E.O. has become an obsession for many Web publishers, and successful ones use the strategies to varying degrees. But as newspapers, magazines, blogs and online-only news sites increasingly compete for readers, they are making it more of a priority than ever and adopting new techniques, like trying to maximize pass-alongs on social networks.
Google blocks or penalizes sites that violate its guidelines, like including hidden text or loading up pages with irrelevant keywords, practices known as black hat S.E.O. (as opposed to the white hat variety). But Mr. Cutts acknowledged that some sites might not qualify as spam but could still annoy users.
“One piece of advice I give to S.E.O. masters is, don’t chase after Google’s algorithm, chase after your best interpretation of what users want, because that’s what Google’s chasing after,” he said.
... Google said it was working on changes that would push such links lower in search results.
“We definitely have heard feedback in the last two weeks that people are concerned about the low-quality content farms in Google, and we’re working on a variety of algorithms to try to address that,” Matt Cutts, a principal engineer at Google who leads the Web spam team, said in an interview. He declined to single out any specific sites.
Blekko, a search engine that limits results to an edited list of sites, removed all links to eHow and Answerbag. Google said it was working on changes that would push such links lower in search results.
low-quality content farms
Or are you just going to hit the little guys with a side helping of col damage and leave the real offenders who are pushing the good stuff down?
We definitely have heard feedback in the last two weeks that people are concerned about the low-quality content farms in Google...