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Big changes promised shortly at Google

     
7:32 am on Feb 5, 2011 (gmt 0)

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Moultano, a purported Google employee, posted the following a few hours ago in response to questions about adsense spammers getting removed from the program, the decision process etc... [news.ycombinator.com...]

Question:
Even so, it may have affected resource decisions. At the organizational level, did the specter of losing tens of millions in ad revenue had something to do with why Google waited so long to start to address the problem?

Moultano answer:
At the organizational level, Google is essentially chaos. In search quality in particular, once you've demonstrated that you can do useful stuff on your own, you're pretty much free to work on whatever you think is important. I don't think there's even a mechanism for shifting priorities like that.

We've been working on this issue for a long time, and made some progress. These efforts started long before the recent spat of news articles. I've personally been working on it for over a year. The central issue is that it's very difficult to make changes that sacrifice "on-topic-ness" for "good-ness" that don't make the results in general worse. You can expect some big changes here very shortly though.


I'd be interested to hear your ideas on what "big changes" might entail. Earlier in the week Moultano also suggested that Google plans to "dramatically" change how they use links in the near future. If he's right on both counts is the website rankings landscape in for another shakedown at Google?
10:29 pm on Feb 9, 2011 (gmt 0)

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backdraft, perhaps that's a plan. Make it so overoptimized crud floats to the top and make it easy for the algo to see that people hate that content... then ban it using the algo alone.

I'd prefer it sink to the bottom but the top is just as good for making it stick out, dontcha think? :-)
10:29 pm on Feb 9, 2011 (gmt 0)

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The folks who are seeing dramatic changes in SERPs -- are those on the US Google, the UK Google, or both?

Are you confident these changes are more dramatic than the usual "everflux"?
11:11 pm on Feb 9, 2011 (gmt 0)

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Econman - .com is not as shaken as .uk - but it is shaken.

7 or 8 site movement on page 1 on .co.uk - half that on .com

You could say that the .com is everflux + some.

The .co.uk is a total shakeup of most sites - beyond page 1 aswell. So I can say 100% confidence 4u that it is not everflux.

Stable uk page 1 for 2 years or so - now totally shaken up.
11:29 pm on Feb 9, 2011 (gmt 0)

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I'd say it's WAY beyond everflux in the US. Symptom is typical of a major algo change in the oven. I'll guess that in 24 to 72 hours traffic is back. The usual flux never knocks us out this bad. When they stop playing with their SERP "busy box" I notice new blog entries being picked up within minutes and site changes updated quickly. What I'm seeing in the US results, at least in my niche is simply "redunculous"!
8:37 am on Feb 10, 2011 (gmt 0)

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We are seeing some changes to the elements within html of Google pages. No idea if this means anything but could be prelude to bigger shake up.
10:14 am on Feb 10, 2011 (gmt 0)

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elements within html of Google pages


What kind of elements and what changes you see there?
5:03 pm on Feb 10, 2011 (gmt 0)

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What kind of elements and what changes you see there?


Something to do with the <a> tag and <h3> tag that couldn't be identified. Don't think its a big deal on reflection.
11:08 pm on Feb 12, 2011 (gmt 0)

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It had occurred to me that we had no idea if Moultano was really a G employee or not, so no idea if this slight hint was real or not.
But the Matt Cutts quote on page of the NYT article about JC Penney this morning would seem to indicate it is.
[nytimes.com...]
Discussed here: [webmasterworld.com...]
Interesting times, eh guys?
12:16 am on Feb 13, 2011 (gmt 0)

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See two distinct versions of US SERPs at the moment, regardless of the ip node I pull results in from. Might be an interesting month.
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