Over the years I've been lucky enough to have at least one website in the number one spot, for my chosen terms, on Google - well, until a few months back that was...
For the past few months a rather poor (in my opinion) website has gained the top spot and will not budge.
I suspect that during updates, Google marks a website as the top slot in a hardwired type of way (could gain a heavy weighting). Perhaps it's a manual process in some niches, and automated in others.
Why do I suspect this?
1. My website appears as number one in all the other big engines - the one up top in Google is nowhere to be found in any other engine.
2. My website, and the other top 4 or 5 (not including number 1), all seem to fluctuate around the first two pages - the number one spot never ever changes.
3. I observed the same effect when I was on the other side of the fence (i.e. number one).
Clearly not a scientific study, just me suspicions on some basic observations.
Has anyone else noticed this?