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The current opportunistic stream of SEO articles feels more like a propaganda war than true journalism.
[edited by: Brett_Tabke at 3:08 pm (utc) on Feb 24, 2011]
You have more confidence than I do in the WSJ's ability to grasp the SEO details and present them accurately. (Or any print media, for that matter.)
it was NOT all about the EDUs. I can confirm this, but I cannot give details as it was given to me <off the record>. And I can also confirm that the other item they were caught doing is most CERTAINLY in voilation of the Google guidelines.
I was also confused somewhat as there was no 'smoking gun' with the EDU stuff. I've gotten clarification and most certainly ANY website would have been nuked if caught doing what they were.
We do need to be cognizant of the fact there is info here we don't have. I am confident we will have it by the end of the day.
Can anyone tell me why they removed the links before hearing from Google?
Unless they received some very powerful links, I'd rule it out almost completely, it would be at the bottom of my list.
A quick check shows me that they have NOT gained a lot of backlinks this past year - so we can probably rule out that factor.
The incident, according to Overstock, stemmed in part from its practice of encouraging websites of colleges and universities to post links to Overstock pages so that students and faculty could receive discounts on the shopping site. Overstock said it discontinued the program on Feb. 10, before hearing from Google
In Overstock's case, the retailer offered discounts of 10% on some merchandise to students and faculty. In exchange, it asked college and university websites to embed links for certain keywords like "bunk beds" or "gift baskets" to Overstock product pages.
Another very experienced and knowledgeable member on this forum and I were discussing this last year.
One word - links.
another new person thegypsy (the third one?!) claims that OS were penalized for something that he cannot disclose
This is a great move by Google. It shows that Google do not protect their million dollar Adword customers.