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SEO & Breadcrumb Positioning



4:48 am on Dec 20, 2010 (gmt 0)

5+ Year Member

Hi All,

I have a question about any known impacts of positioning breadcrumb links on a page.

I would like to structurally code breadcrumbs that, code wise they appear at the top of the HTML but based on my UX team preference, visually they appear at the bottom of page with the help of CSS.

Are there any known issues / risks with this approach?

To repeat: In the code, the breadcrumb would be placed above most of the content on the page, but visually, the CSS would display the breadcrumbs at the bottom.

Is there any negative impact on crawling / indexation? In theory, Googlebot, Slurp & Bingbot would still see the breadcrumb at the top of the page.

Thanks in advance for sharing your thoughts



12:57 pm on Dec 20, 2010 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member

If you did a manual review of one of your competitors web sites and found they were doing this, would you consider they were cheating?


2:19 pm on Dec 20, 2010 (gmt 0)

5+ Year Member

This is a very good question of which I would also find the answer interesting.

Surely if you can do this with the breadcrumb you good do this with a whole host of elements?

I've been given the daunting task of building a new micro-site for my company so any hints, tips or links to articles about good SEO practises to be considered when starting a new site would be much appreciated!


3:32 pm on Dec 20, 2010 (gmt 0)

Are there any known issues / risks with this approach?

Why are your team suggesting this? Simply to have the breadcrumbs seem to appear higher on the page?

Is the page that thin it seems to be of no relevance anyway? Are the breadcrumbs leading to a relevant, unique, authority page?

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