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Google surveyed 160 people--divided equally between Googlers and the general public--as it developed "Google Psychic," the internal code name for what would become Google Instant.
Over the course of several weeks, Google continued to tweak Instant in front of new testers until it was finally confident in the product. It claims those users became fans: of the 160 people who tested the product, just one said they didn't plan on using Google with the Instant feature turned on, Boyd said, which he called "unheard of in lab testing."
The team was struck by how few of the outsiders noticed that the search results were changing rapidly below the search bar, Boyd said... less than half of the outsiders noticed Google Instant during the first series of tasks.
WOW, only 160 and 80 of them were Googlers. That doesn't seem like a very large number for an accurate test for such a big change.
The team was struck by how few of the outsiders noticed that the search results were changing rapidly below the search bar..
80 were googlers which means they wouldn't rock the boat anyway.
If the changes this year at google are a prelude to better things ahead bings share will fall again.
One thing I have noticed is you get a nice little blue arrow pointing to the top AdWords ad (as long as there are ads above the organics) after you have entered your query and hit enter or search.
I used to conduct market research, this is a very big sample for this type of test. This is qualitative research, not quantitiative...