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Another New Layout? - AdWords top and bottom only

     
3:50 pm on Oct 14, 2010 (gmt 0)

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I never noticed this before maybe it's not new. I see 3 Adwords Ads on top of the serps as usual and 3 at the bottom directly below the 10th result. There are no Ads at all to the right side of any keywords I check.

This is just a general search with no personal settings on.
9:17 pm on Oct 14, 2010 (gmt 0)

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Wow - that is some test. I wonder if they are thinking about the right column for some other possible purpose.
9:36 pm on Oct 14, 2010 (gmt 0)

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Saw this once today. I really wish they'd stop testing.

Whatever layout changes they're making impressions for the same spot are down 25% again today. This may explain that.
9:42 pm on Oct 14, 2010 (gmt 0)

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I've been seeing this the last two days and it's the only layout get now. This is the exact order of the layout that I have.

Google AD
Google AD
Google AD
Related searches: 4 Results Horizontal
Search Results
Google AD
Google AD
Google AD
Searches Related to *Keyword
4 Results Vertical in Two Columns
Finally the Page Navigation

It makes the page so long with only 10 organic search results. I can guarantee this is going to deter people from viewing more pages. I can take a screen shot if anyone is interested.
9:51 pm on Oct 14, 2010 (gmt 0)

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right column for some other possible purpose


full page previews?
4:13 pm on Oct 15, 2010 (gmt 0)

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I mentioned this the other day in the adwords forum


Hi,

I just noticed that when logged in to google and when I do a search for local stores the google map has moved to the right column and moves down the screen as you scroll. This covers all the adwords ads on the right hand side and will crush any ctr.

Do you think its a flaw or something new google is rolling out?


I only noticed this for about a day last wk and have not seen the map on the right hand side since. BTW when this happened the results page showed:
Listings 1-3 organic
Listings A-E referring to local spots on the map
After the local there were a few more organic results but I cannot remember how many more.

Nate
8:40 pm on Oct 15, 2010 (gmt 0)

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AdWords in Japan has very often shown ads on both the top and the bottom since a few years before. It's not a test but a normal feature that was officially announced. So, it's possible the feature will be introduced at Gooogle.com.