Sitelinks in Adwords but not in Organic Results

[limoshawn]

I just did a search for a wireless phone provider that starts with a "V" and noticed that their adwords ad had sitelinks but their organic listing did not. I thought that was odd, i'm sure there's a good reason but it seems like the result works well for Google, more clicks on the adwords ad and less on the organic.

[tedster]

It's OK for us to name that company - clearly it's Verizon and I see this strangeness, too.

The Adwords part of it is called the Ad Extensions [adwords.google.com] program. But I had no idea that organic sitelinks could vanish if you enter the Adwords Ad Extensions program.

Seems like a very clear example of interaction between Adwords and organic search -- instead of the "Chinese Wall" we've always heard about.

[Acrill]

Organic sitelinks can be manually modified by the site owner through Webmaster Tools.

I'm not sure that the lack of organic sitelinks is caused by anything on the AdWords side of the fence. its possible that Google simply couldn't find good sitelink candidates on the Verizon site to display in the organic results.

[CainIV]

its possible that Google simply couldn't find good sitelink candidates on the Verizon site to display in the organic results

Possibly, but unlikely. My little mom and pop website about crocheting has sitelinks. I am sure Google could find something worth displaying unless Verizon specifically opts out of this in WMT

[AnkitMaheshwari]

For our client we have both Add Extensions as well as sitelinks running perfectly. Must be something else that's causing this strange behavior for Verizon

[netmeg]

Right; I have several clients with both sitelinks and ad extensions.

That said, I've seen Google mix up the sitelinks from time to time on my own site, and occasionally stop showing them for a day or two. Then they pop back in.

And I've seen major brand sites whose design and/or navigation is so messed up and cluttered that Google probably couldn't figure out what to display.

Annnnd... I just did a search for Verizon Wireless and I see four sitelinks. However, if I just search for Verizon - no sitelinks. Maybe they're not authoritative enough on that search string. (ork ork)

[limoshawn]

it does look like verizon is trying to rebrand(?) to verizonwireless, verizon.com seems to be redirected to verizonwireless.com. that may have something to do with it, a search for verizon returns verizon.com and then verizonwireless.com and since verizon.com is redirected it may no longer have the "authority" to receive sitelinks. i would guess that soon verizonwireless.com will have the top spot for a search for verizon and it will have sitelinks as it does now for a search for "verizon wireless".