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[edited by: tedster at 11:32 am (utc) on Jun 1, 2010]
Ppl were saying the same thing back in 2003.
The three most disturbing things about the last 2-4 months for me
Our competitors are listing 100 products as "related" per page to jam the brand name in there and Google seems clueless that this is not user friendly and is really just a new way to keyword stuff.
I get a #1 result for a term with 100k searches that has the word "custom widget" 30 times on the homepage.
If a site was "too close" of a match to what was searched for, it was kicked down in the SERPs.
I'm seeing some pages/sites that I would have thought were over-optimized, at least onpage, still hanging in at #1, and other pages/sites ranking for purely semantic associations (ie, co-occurrence) for one or more of the keywords, with hardly any keyword matches at all. Lots of synonym rankings too, particularly in long tail.
@Scottsonline 1. The ease at which people are scamming Google with multiple sites that drive different keyword combinations on each site. Cheap Widget A on site A, Inexpensive Widget A on site B etc etc.
With Caffeine, we analyze the web in small portions and update our search index on a continuous basis, globally. As we find new pages, or new information on existing pages, we can add these straight to the index. That means you can find fresher information than ever before — no matter when or where it was published.
This just sounds like an invitation for the over eager scammers to get their foot in the door using a new bag of black hat hat tricks. Even with the best filters, we should expect to see more garbage appear on a more frequent basis. That is frightening. Sounds like trust is out the window in favor of fresh new content. Expect your site to be scraped and shoved down your throat by the next unscrupulous webmaster. Now that they know Google's new indexing scheme, the faster refresh will encourage this bad behavior.
Buckle up again!
they can't be ranking everything on how fresh it is because it wouldn't work.
i want my newspapers fresh every five minutes, but i don't want a music shop that only sells the charts. and no one's going to like a bookshop that doesn't stock the classics.
the vast majority of information sites must be immune from this freshness stuff, surely.
imagine if you search for a poem, or a quote from a book. what does it matter how fresh it is?