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And today we’re gradually rolling out a new choice to search more securely at [google.com....]
When you search on [google.com,...] an encrypted connection is created between your browser and Google. This secured channel helps protect your search terms and your search results pages from being intercepted by a third party on your network. The service includes a modified logo to help indicate that you’re searching using SSL and that you may encounter a somewhat different Google search experience, but as always, remember to check the start of the address bar for “https” and your browser lock indicators:
Today’s release comes with a “beta” label for a few reasons. First, it currently covers only the core Google web search product. To help avoid misunderstanding, when you search using SSL, you won’t see links to offerings like Image Search and Maps that, for the most part, don’t support SSL at this time. Also, since SSL connections require additional time to set up the encryption between your browser and the remote web server, your experience with search over SSL might be slightly slower than your regular Google search experience. What won’t change is that you will still get the same great search results.
A few notes to remember: Google will still maintain search data to improve your search quality and to provide better service. Searching over SSL doesn’t reduce the data sent to Google — it only hides that data from third parties who seek it. And clicking on any of the web results, including Google universal search results for unsupported services like Google Images, could take you out of SSL mode. Our hope is that more websites and services will add support for SSL to help create a better and more consistent experience for you.
Let's see how this works today when a user arrives at your golfing advice website from a search engine results page. Imagine that someone searches on Google for [golf shop atlanta] and clicks on a search result that takes them to your site. The referral URL that is passed to your site may look something like this: www.google.com/search?q=golf+shop+atlanta. I'm using Google as an example here, but the same type of information is transmitted if a user arrives at your website from another search engine.
To deliver the most relevant ad, we treat the query words [golf shop atlanta] in the referral URL as if they're part of the content of your webpage. We can then better tailor the ad we deliver on your site. In this example, we could use the additional information from the query words to show an ad for a golf shop in Atlanta rather than for one in Chicago (depending on the other words in the page).
Google Moves Encrypted Search to New Domain
Google announced today that it was moving domains for its encrypted search from [google.com...] to [encrypted.google.com....]
In May Google launched an encrypted version of its Web search, allowing users to enable a Secure Sockets Layer (SSL) connection to encrypt their information as they searched.
As ReadWriteWeb reported, this move ran afoul of some school districts' web filtering requirements, forcing them to possibly block access to other parts of the Google secure domain.
As I write, both possibilities are live - so the headline is a bit off in saying that they "moved" encrypted search.
[edited by: tedster at 12:44 pm (utc) on Sep 9, 2010]