How to search for the plus symbol?

[dertyfern]

Trying to search for a brand name that has a plus symbol (+) in it's name but Google converts the symbol to a word.

Is this possible?

[tedster]

I gave it a couple of tries - doesn't look like anything works. Notable is the fact the the plus sign does not generate any suggestion drop-down, when some other symbols do.

[doc_z]

If it's a popular brand name perhaps Google won't ignore it the the future (Punctuation that is not ignored [google.com])