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How to search for the plus symbol?

3:34 pm on Feb 14, 2010 (gmt 0)

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Trying to search for a brand name that has a plus symbol (+) in it's name but Google converts the symbol to a word.

Is this possible?
5:38 am on Feb 16, 2010 (gmt 0)

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I gave it a couple of tries - doesn't look like anything works. Notable is the fact the the plus sign does not generate any suggestion drop-down, when some other symbols do.
8:17 am on Feb 16, 2010 (gmt 0)

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If it's a popular brand name perhaps Google won't ignore it the the future (Punctuation that is not ignored [google.com])