Forum Moderators: Robert Charlton & goodroi
- Tedster #:3699468 [webmasterworld.com...] - the most perplexing new SERP observations are those that report cycling, sine waves, yo-yo, rollercoaster, or pick your favorite synonym. sometimes these cycles happen down in the deep results pages after a url has dropped from page 1 - an apparent penalty. and sometimes the cycling appears on page one - from 3 to 10 to 3 to 10, day after day or week after week.I don't have a site under my auspices that is showing this effect, but I've been asked to look at few that are - and so far, I can say that the phenomenon is real, but am mystified by it. I felt this way when the -950 first appeared back in 2006 or so, and slowly some understanding of that has emerged. Sure hope we can get some understanding about the yo-yo phenomenon, too.
Are we seeing something new in how it's applied?
Is it a Google Glitch or intentional ?
Does it effect only site's in penalty situations?
Does it form part of new penalty handling procedures ?
Any more questions and suggestions ?
Tedster #:3708527 This is something that quite a few sites are reporting - and it often (always?) involves position #4 during the periods when the url is on the first page of the SERPs.This seems like it must be some kind of statistical testing to me. but if that's the case, how does a url get picked to be tested - and even more, how can it "pass" the test? Some urls have been on this Google yo-yo for weeks and weeks.
The yo-yo has afflicted sites that were regular fixtures on page #1. Maybe it is unusual fluctuations in backlinks that triggers the test - that's worth watching!
I'm watching a site that was penalised on May 31 & has been flying around on a key term from position 39 down to anywhere on page 7. None of the sites URL's for any previously ranked term appear above position 41.
Tedster had a theory about "let's see" and "test" , but I'm not sure that i understand what you think they may be testing.
it's me again
Does this inspire anybody ?
As I said, If I look for "blue widget" I get the -5 penalty but if I make a typo and look for "bleu widget" or "blue wigdet" I rank #1 , no penalty, which means the -5 penalty is not for the page but for a specific search for that page.
What does that mean ? Has this been discussed somewhere on WebmasterWorld ?
Are the results where you are #6 filled with Universal Search and/or old, established "authority" sites for that search term?
. . . 35. The method of claim 34, wherein the determining characteristics of traffic associated with the document includes analyzing a traffic pattern associated with the document to identify changes in the traffic pattern over time. 36. The method of claim 1, wherein the one or more types of history data includes information relating to user behavior associated with documents; and wherein the generating a score includes: determining user behavior associated with the document, and scoring the document based, at least in part, on the user behavior associated with the document. 37. The method of claim 36, wherein the user behavior relates to at least one of a number of times that the document is selected within a set of search results and an amount of time that one or more users spend accessing the document.
Of course this sounds like bounce rate.
Here's another part that's interesting:
42. The method of claim 41, wherein the scoring the document includes: determining a quantity or rate that the document moves in rankings over a time period, and scoring the document based, at least in part, on the quantity or rate that the document moves in the rankings.
So if your site rankings jump around from one penalty, it's a double whammy, because it will affect (lower) future rankings?!
p/g
[edited by: potentialgeek at 5:37 am (utc) on Mar. 26, 2009]
What you describe sounds more like Google's "freshness" algorithm, rather than the kind of yo-yo effect that many report which goes up and down apparently on a time-based trigger, rather than activity on the website. The "classic" yo-yo is often only on and off the first page, rather than going far down into the depths.
Only certain query terms are tagged by Google as being sensitive to freshness - but those terms might well be the kind of things that are written about in blogs.
EITHER Google has recently decided that search term requires a different composition of SERPs OR it has recently classified you as a blog.
Either way, I expect that your site no longer 'fits' in that SERP, and "optimisation" will fail. You probably need fresh, non-blog pages that are themselves optimised in order to fill that gap.
This is definately not the "yo-yo" that this thread is concerned with though.
OK now all the changes which i do in my site:
1: I rewrite all urls from dynamic urls to static url.
2: I changed all site coding as there was some problems with php code which were not closed properly.
3: New custom script and new template designed.
4: same anchor text backlinks from 30 blogs deleted.
5: interal link structure redesigned properly and less than 100 inbound links on one page.
6: All outbound links added with nofollow tag.
If i remember more points i will share if u have any questions feel free to post, i will try to help u if it is related to my site problem.
Hope u find it useful and it will help u to get of yo-yo effect.
Good luck to all :)
Glad to hear you have gotten away from the "yo-yo effect".
Where does the "5: internal link structure redesigned properly and less than 100 inbound links on one page."
come from. I saw a post similar to this; [webmasterworld.com...] .
I assume we are talking about internal links?
Is this a real concern? Has anyone that you know of tested this?
Thanks for the feedback!
Can you indicate the type of Yo Yo you had [ positions from and to ] , time scales and effects , when you were "penalized " , how long it took you to fix , then recovered and how you saw the recovery strengthen.
Last year yo-yo effect was for only one keyword which was sending me 50 % of total traffic from google and that time position was in b/w 3 to 7 for that keyword and that keyword keeps appearing for one week and lost other week.
( time period was not fixed)
After two months of doing no changes in site yO-YO EFFECT was applied on full site and my 2nd most clickable keyword was positioned to 10 or 11. as there are t00 many keywords so i will not be able to tell u all the positions but yes i can tell u that in start all keywords got their ranking back to their original positions and than lost again.
In the end there was a stranger thing happened, when still there were no changes made to site i lost my all keywords forever and they are not getting their positions back only that keywords were there which have some good back links but i was shocked that one keyword about which i discused in start , which was sending 50% traffic to my site got first position only for google india datacenter.
ANd in the end when i fixed all my site lost its ranking comepletly in google for two days and than it get back with full 100% strength and now visitors are which were in normal days.
Well this was full story and i want to warn all those who are under yo-yo effect dont take it lightly and find the errors in their site and modify according to search engine need bcoz according to my experience the site under yo-yo effect is signal for the webmaster that site will be out of google if u dont do proper changes to ur site.
3 small updates to this threads.
1. In an other (i think) authoritative site a SEO realized another thing we noted: some penalized websites exit from penalty the SAME DAY.
It's a thing we already noticed in different yo-yo-ing web sites.
2. In a recent patent [patft.uspto.gov] published and assigned to Google there's for the first time in patent the world penalization.
In the patent there's also mention to a "supplementary algo".
So Yes. The idea of "bad spider", that checks your site in deepth is for me not only confirmed but a certainty.
All yo-yo-ing sites in fact has the typical two peaks in the Google Webmaster Tools graphics before go down in SERPs.
3. We also noticed for some keywords Yo-yo-ing there is a problem of missing synchronization between the number of indexed pages in the main index and in the other.
Congratulations for your results. How many pages have your web site? Photos?
cheers
My site have almost 11,000 pages , no photos.
And yes Pr of my site is 3.
What is a "bad spider" exactly ?
I wonder if it was a contributing factor to the Yo Yo effect and changes noted early to mid last year.
< Moderator note: Because board pagination is set by personal preference, there's no absolute way to reference this post except by post number. It's
#3917471. The time reference on my system shows 4:56pm on May 20, 2009 (PST -8). >
[edited by: Robert_Charlton at 4:24 am (utc) on May 21, 2009]
Help appreciated..
I am not sure what is this all about "you've been bad" a site is having original content, not involved in linking like anything, adding new useful sections, site updated on regular basis, backlinks are also on a decent level in googe like 300+ from 60 unique IP, but still google is giving the yoyo game to play for site...
Cud it be a problem if we have a .net domain of a very old good .com domain where both the domains are iinvolved in the similar activities. Can it hurt .net somewhere. .com is owned by someone else and a pr7 domain and our is pr4
The Yo Yo Effect - is it now getting worse? [webmasterworld.com]
[edited by: Gandhalf at 8:41 am (utc) on July 8, 2009]
