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If your domain is a location-specific TLD (such as the .fr example above), Google will show you the country that your site is associated with but won't let you specify something different. However, if your domain is not country specific (such as a .com or .net), you can indicate the location of the site...
You can provide information at a more granular level than country. For example, if your site is for a pizza restaurant in Seattle, you can specify up to the street address (although you can input any granularity that makes sense for your business such as city or state).
Also having the ability to input an address for local searches is interesting.
where your based, the area your site serves and the area your customer base is likely to come from are all different beasts. I hope at some point they allow you to clearly state all three.
exactly, i hope there is some way of sorting this in the future ...
we are based in 1 country yet serve customers worldwide - our location has little bearing/significance for our customers.
Google generally do a fairly good job of figuring out your primary country; so it's this fine-grained approach which I like.
I wonder how long it will be before people spam it by:
example.com/12-easy-street-chigago < address set as there
example.com/14-easy-street-chigago < address set as there
etc... i.e. they will always be the closest provider to you; because they will be listed as millions of providers each with their own page...
Situation: American owned and targetted .com hosted in Canada. Currently ranks 'well' in google.com; top rankings in Google.ca. If an account is created for this site and they indicate the site is American then do both or either of these happen:
- rankings in Google.ca should go away (which would be fine)
- rankings in Google.com may go up?
More specifically, does this basically say 'this site is hosted on an American IP address'.
My suggestion for the next upgrade for this tool is to allow webmasters to select multiple target areas. For example, where they now say:
"Associate a geographic location with this site"
The default is United States, which is correct for what I want. But I'd like to also add Canada, so it would be good to have a link that says "Add additional geographic regions associated with this site", then I'd pull down to "Canada", and upon saving that country would be added directly below "United States". If they needed to limit the number of additional regions, that would be fine -- perhaps 3 to 5 would do it for most people (for example: Norway, Sweden, Finland, Belgium, Denmark).
But this is a great start -- kudos to Google for this option.
I hope there is an additional selection for areas such as "Scandinavia" or "Nordic" countries, or for "German speaking" to cover Germany, Austria and Switzerland, or for the "low countries" or "BeNeLux" and so on.
It has always used META tags to indicate that the language is English and that distribution is global.
There is no equivalent option to say this in Google Webmaster Tools, and only TLDs such as .com and .org can choose their target audience (and then only by restricting to one specific country as far as I can see).
Last week google.com demoted my site from page one - where it has been since 1998 - to nowheresville.
I wonder if these events are related...
The location information is used when you wish to limit the reach of a site.
Your post is suggesting that it would drop my rankings in google.ca and do nothing in google.com. But does anyone know if that's correct? Because I'd like to think that it would actually help my rankings in Google.com, (I'm making the assumption that hosting in the US will help rankings in google.com. And that this change in the webmaster control panel is equivalent to a change in hosting location).