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Official: Selling Links Can Hurt Your PR or Google Rankings

         

trakkerguy

5:18 am on Oct 9, 2007 (gmt 0)

10+ Year Member



Danny Sullivan wrote a very informative post yesterday about the selective PR rollback some sites experienced last week, and makes some astonishing claims -

So I pinged Google, and they confirmed that PageRank scores are being lowered for some sites that sell links

and

In addition, Google said that some sites that are selling links may indeed end up being dropped from its search engine or have penalties attached to prevent them from ranking well

and

Google stressed, by the way, that the current set of PageRank decreases is not assigned completely automatically; the majority of these decreases happened after a human review.

Seems like big news to me. Did I miss someone pointing this out already?

[edited by: tedster at 5:32 am (utc) on Oct. 9, 2007]
[edit reason] copied from another location [/edit]

extremegolfer

8:13 am on Oct 25, 2007 (gmt 0)



tedster - I would hate to disagree with you. However, I personally know of 2 PR8 sites that have sold links for 3 years plus that have not been effected at all, and I know of several sites that don't sell any links have dropped 3 notches....

matrix_neo

8:18 am on Oct 25, 2007 (gmt 0)

10+ Year Member



2. It's the link "seller" who is getting nailed

Will adding no follow get back the PR?

Any idea if sites with nofollow also lost some PR?

kamikaze Optimizer

10:13 am on Oct 25, 2007 (gmt 0)

10+ Year Member



It's the link "seller" who is getting nailed

IMHO:

Well, and the link buyer also; and rightfully so.

As the higher PR paid links have zero value and have for a very long time now.

So the buyers kick out thousands per month for useless links, never knowing which ones work and which ones don't.

If they had put those funds into some good content, they might just get a few free links...

The game is not over on paid links, it is just going to get more stealth, but only for the small guys.

But the game for the whole cottage industry of link brokering is hurting, I'am sure, as they festered on high profile sites that will not continue on here.

newspapers and magazines .com will not be in this game any longer.

Google has given a warning, actually, two warnings.

It will not just be a TBPR issue next time, it will be much more than that...

In two - three weeks time, Google will come down even harder on the remaining flaunting offenders, IMHO.

nedguy

12:03 pm on Oct 25, 2007 (gmt 0)

10+ Year Member



I run a (I think) high-quality directory that is squeaky clean* but it still seems to have got caught in Google's re-evaluation.

Despite Google's current domination (particularly here in the UK), I don't much care.

That's...

  1. Partly because I'm not expecting Google to be so important in the future. It is certainly not my SE of choice - depending what I'm looking for, Google comes second or third - and I expect its influence will diminish as the general public rediscover perfectly good alternatives and it ceases to be fashionable to use Google. ('Fashion' is far more significant than I suspect many SEOs think, especially in Web 2.0)

  2. Partly because, I'm dammed if I'm going to lower my standards simply to chase Google's algos.

  3. And mainly because I've spent much too much time in previous years Google-watching & reacting. Time that is more productively spent getting on with my business.

So relax. It's our Internet, not Google's. If Google does its job right, our Internet will reward them. If they keep getting it wrong, our Internet will punish them..... just as it does for us.

* squeaky clean.
IE it complies with Matt Cutts criteria for judging...
- Does the directory reject urls? Oh yes!
- What is the quality of urls in the directory? Near perfect (that's why I refuse to use Google link condoms)
- If there is a fee, what’s the purpose of the fee? Strictly review only.

... and goes further...

- Every description in every link is written by us, not the company.
- Regardless of what a submitter wants, we decide in which categories a listing is placed.
- The future of any link and where it appears is not assured. It can be dumped or moved at any time.
- There is no 'side door' onto the site. Eg, it is utterly impossible to get in by offering a link exchange.

glengara

12:42 pm on Oct 25, 2007 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Matter of interest Nedguy, have you been "hanging out" on a particular forum popular with directory owners?

nedguy

1:05 pm on Oct 25, 2007 (gmt 0)

10+ Year Member



um......?

glengara

1:13 pm on Oct 25, 2007 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



A number of directories that frequented a particular forum were "re-evaluated" a few weeks ago but through the SERPs rather than through a PR drop, so I was just wondering if you were part of that "first wave" or a more recent arrival....

Reno

1:26 pm on Oct 25, 2007 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



And mainly because I've spent much too much time in previous years Google-watching & reacting. Time that is more productively spent getting on with my business

Amen to that brother. I came to the conclusion in 2007 that uncertainty, confusion, ambiguity, randomness, and fear is a huge part of the Google strategy. If they can keep everyone off guard, not knowing which way to turn, then they've gone a LONG way towards putting a halt to the SEO'ers who promise "top position on Google".

...........................

nedguy

1:31 pm on Oct 25, 2007 (gmt 0)

10+ Year Member



No, fraid not Glengara. I hang out a little here and on Jill Whalen's forum (not much these days)...but nowhere else.

Yes, agree, Reno. Focus on visitors first and SEs after.

derekwong28

3:46 pm on Oct 25, 2007 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



"However, I personally know of 2 PR8 sites that have sold links for 3 years plus that have not been effected at all, and I know of several sites that don't sell any links have dropped 3 notches.... "

There are billions of sites around, and Google is not perfect yet. In every algorithm/policy change, it is normal to expect that a lot of innocent people will be hurt and lots of guilty will get away.

What is clear though is that stated aim of Google.

extremegolfer

5:21 pm on Oct 25, 2007 (gmt 0)



"There are billions of sites around, and Google is not perfect yet."

There are not even one fourth of a billion sites around. In Feb 2007 Netcraft published there are 109 million sites in the world. I think you might have meant billions of pages around,,,"Google not perfect yet," LOL, not even close nor will it ever be. In fact, they keeping making things worst for themselves by hurting the community that built them. Goodwill towards Google is gone. Myself, I was not affected, but as I have seen the sites that are not selling links which have been penalized, I clearly see there are at least 3 factors that can hurt the PR, but not the actual ranking of the site.

buckworks

5:22 pm on Oct 25, 2007 (gmt 0)

WebmasterWorld Administrator 10+ Year Member Top Contributors Of The Month



I clearly see there are at least 3 factors that can hurt the PR

Please say more about that.

superclown2

5:48 pm on Oct 25, 2007 (gmt 0)



They are not so bothered about sites selling links that they refuse to take adwords money off the sites that sell them.

europeforvisitors

5:57 pm on Oct 25, 2007 (gmt 0)



They are not so bothered about sites selling links that they refuse to take adwords money off the sites that sell them.

Caveat emptor.

CainIV

6:03 pm on Oct 25, 2007 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



One of my websites lost a pr point in the last week. I sell links on the website, in a labelled section for sponsors.

I have never given in to what Google determines should and should not be regarding selling topically related links. And I don't feel that I should be penalized if I choose to do this.

I will mention that the ranks on that same site are better than ever despite the pagerank drop.

MrStitch

6:19 pm on Oct 25, 2007 (gmt 0)

10+ Year Member



Whoa! Someone here mentioned that links from newspaper sites and magazine sites aren't going to be worth it anymore.

That kinda stinks, cause I have a new product coming out, something that is EXTREMELY newsworthy in this market, and was hoping to send some samples off to some newspaper sites (in specific areas), to do a review on the product.

I would think that an article in this sense is perfectly legit, reviewing an actual product... something that these folks have been wishing for, for the past 20 years or so. And now I'm not gunna get any link love because OTHER news sites were posting BS articles?

[edited by: tedster at 6:26 pm (utc) on Oct. 25, 2007]
[edit reason] removed specifics [/edit]

travelin cat

6:23 pm on Oct 25, 2007 (gmt 0)

WebmasterWorld Administrator 10+ Year Member Top Contributors Of The Month



Today both Forbes and the Washington Post had their PR drop to 5!

Not sure about forbes, but wapo was selling links. They actually had a link on their site where you could request to be considered for a paid link.

kamikaze Optimizer

7:01 pm on Oct 25, 2007 (gmt 0)

10+ Year Member



Today both Forbes and the Washington Post had their PR drop to 5!

That happened yesterday. If you look on some of the larger SEO blogs (some of them hit also...) they have lists of the big name sites.

whitenight

7:04 pm on Oct 25, 2007 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Today both Forbes and the Washington Post had their PR drop to 5!

I'm assuming Google's attorneys have their arguments in place.

Gonna be interesting how some of these big players with full legal staffs (and definitely a better understanding of the law than previous suits) respond to Goog's bullying.

(Also assuming that at some point, Goog actually penalizes the sites in SERPs instead of just "threatening" them with meaningless TBPR drops)

europeforvisitors

7:14 pm on Oct 25, 2007 (gmt 0)



I'm assuming Google's attorneys have their arguments in place.

They've done pretty well in the past. (Remember SearchKing v. Google or the Kinderstart case?) And those newspapers and magazines will want to be careful--they have a vested interest in First Amendment rights, just as Google does.

Side note: I wonder if there were any manual adjustments to "TrustRank," not just PageRank? That could be a bigger issue than a real or displayed PR drop.

[edited by: europeforvisitors at 7:22 pm (utc) on Oct. 25, 2007]

kamikaze Optimizer

7:21 pm on Oct 25, 2007 (gmt 0)

10+ Year Member



(Also assuming that at some point, Goog actually penalizes the sites in SERPs instead of just "threatening" them with meaningless TBPR drops)

My feeling is, their outbound links have already lost all value and the serp drop will happen in a few weeks, IMHO.

whitenight

7:22 pm on Oct 25, 2007 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



(Remember SearchKing v. Google or the Kinderstart case?)

lol of course i remember the Searchking case.
You mention it in every thread as if it was a Constitutional Amendment as opposed to a single case in an uncharted legal arena. ;)

This goes way beyond the Searchking case for various reasons.

The primary one being the point made above:

Repeat - do you think the Washington Post et al., that deals with laws everyday against the government and has a full staff of Constitutional lawyers, might plead their case a little better than some no-name attys hired by Angry-Joe-Blow.com?

This gets into monopolistic arguments as well.

A good attorney will have no problem making their case much more "legitimate" than any case you've seen thrown at Google before.

[edited by: whitenight at 7:29 pm (utc) on Oct. 25, 2007]

whitenight

7:26 pm on Oct 25, 2007 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



My feeling is, their outbound links have already lost all value and the serp drop will happen in a few weeks, IMHO.

This is my guess too. (Although it wouldn't surprise me if this was all for show)

I suppose, when they do the full TBPR rollout (and subsequent rerankings) in the next few weeks, we'll have our answer.

kamikaze Optimizer

7:31 pm on Oct 25, 2007 (gmt 0)

10+ Year Member



whitenight: Is Google TBPR a constitutional right? :)

europeforvisitors

7:32 pm on Oct 25, 2007 (gmt 0)



Repeat - do you think the Washington Post that deals with laws everyday against the government and has a full staff of Constitutional lawyers might plead their case a little better than some no-name attys hired by Angry-Joe-Blow.com

That's a straw-man argument. And in any case, a federal court (not a no-name attorney) has ruled that Google's "PageRanks" are opinions which are protected by the First Amendment.

Somehow I don't think the WASHINGTON POST would want to be a plaintiff in a lawsuit that attempted to restrict freedom of the press. Think of the possible outcomes: movie and record companies wanting to know why their products aren't being reviewed while others are, restaurant owners claiming that the POST's near-monopoly in the D.C. newspaper industry gives the POST's food section too much power over the life or death of restaurants, and so on. Also, the POST isn't likely to care as much about toolbar PageRank as most of the people here do: Its success doesn't depend on Google referrals.

whitenight

7:38 pm on Oct 25, 2007 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Sigh. You're making the same mistakes that other attys made.

A legitimate case would NOT be attacking TBPR or PR as the main issue.

I'm trying to keep this thread on topic, so I'll let you research what other arguments (or reread my posts to Adam in the "Get rid of TBPR" threads) would be made for why it could be considered "unlawful"

Again, mentioning 1, 2, 3 decisions made by any judge as completely "set in stone" is utterly laughable to a learned attorney.

If it wasn't, we wouldn't be discussing Roe v. Wade and how liberal/conservative the Supreme Justices are every 4 years.

europeforvisitors

7:53 pm on Oct 25, 2007 (gmt 0)



Sigh. You're making the same mistakes that other attys made.

Don't forget the judges, who were looking at the law, not just at the lawyers' arguments. But in any event, this forum isn't a courtroom, so maybe should avoid pretending that it is unless we want Tedster to announce a deadline for depositions. :-)

matrix_neo

8:15 pm on Oct 25, 2007 (gmt 0)

10+ Year Member



This gets into monopolistic arguments as well.

I think this should be the key and will restrict google to go beyond the limits.

superclown2

8:22 pm on Oct 25, 2007 (gmt 0)



A certain page on one of my websites has a greyed-out TBPR and always has had since it was first added to the site six months ago. According to G's webmaster tools it's still the highest ranking page on the site and it gets more clicks from G than all the rest of the 50 or so other pages put together. Frankly I have no confidence in the visible pagerank whatsoever, I reckon it's just there to sow FUD.

talismon

10:29 pm on Oct 25, 2007 (gmt 0)

10+ Year Member



The key here is how did the PR drop on WPost and others effect THEIR traffic. If this is just a PR drop in toolbar for show, and it doesnt effect their traffic then it's been done simply to discourage buying links for PR. I have a good friend on the interactive side at the post so I'm going to see what, if any, effects this has caused to overall traffic/rankings. Keep in mind the Post or Forbes could care less about about SEO, as long as it doesnt effect their overall impression traffic and the $$ coming in from advertising!

I'll keep you posted

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