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Official: Selling Links Can Hurt Your PR or Google Rankings

         

trakkerguy

5:18 am on Oct 9, 2007 (gmt 0)

10+ Year Member



Danny Sullivan wrote a very informative post yesterday about the selective PR rollback some sites experienced last week, and makes some astonishing claims -

So I pinged Google, and they confirmed that PageRank scores are being lowered for some sites that sell links

and

In addition, Google said that some sites that are selling links may indeed end up being dropped from its search engine or have penalties attached to prevent them from ranking well

and

Google stressed, by the way, that the current set of PageRank decreases is not assigned completely automatically; the majority of these decreases happened after a human review.

Seems like big news to me. Did I miss someone pointing this out already?

[edited by: tedster at 5:32 am (utc) on Oct. 9, 2007]
[edit reason] copied from another location [/edit]

europeforvisitors

2:00 pm on Oct 9, 2007 (gmt 0)



Deja vu.

Remember SearchKing? (And the subsequent lawsuit against Google that SearchKing lost?)

pageoneresults

2:02 pm on Oct 9, 2007 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



The majority of these decreases happened after a human review. That should help prevent false matches from happening so easily.

Ah-ha, now we know what those 10,000 "Human Reviewers" have been up to.

Here comes me Tin Hat...

Is it possible that some of these "Human Reviewers" have spent the last year posing as "Link Buyers" and "Link Sellers" in an effort to get at the link inventories that are being bought and sold? Does Google have a not so secret "Sting Operation" in full swing right now?

Now, if those "Human Evaluators" are a required part of this process in detection, what is the next move? Wait for a bunch of sites to start removing links (after this announcement) and detect for those? Wham, there go the ones our evaluators missed. ;)

I believe Google can only deal with those that are publicly available and exhibit certain footprints. There are still many other types of bought and sold links that have not been detected yet and probably won't be for quite some time.

Its been mentioned before, these types of actions will just force the link industry underground which in turn would make it even more difficult for the SEs to find them. With SMO (Social Media Optimization) in full swing, the SEs have got their hands full in dealing with link manipulation. They've shown us that it can't be done algorithmically, not yet anyway. Now it's time to get some hands dirty. ;)

Part Two...

Certain members in our industry will now go undercover (Snitches) to expose those link inventories that Google's own evaluators could not find. Like that isn't already happening? ;)

b2net

2:10 pm on Oct 9, 2007 (gmt 0)

10+ Year Member



I got hit with this: several quality sites with good PR wiped out Saturday morning. Not a PR drop but a total ban. I was not selling links but linking to bad neighborhoods by mistake. And the users? They can no longer find my site in Google. Thankfully 99% of them use bookmarks.

What if I want to advertise on other sites? If I use a text link then both are penalized for selling or buying a text link. If I advertise with a banner then it's ok because it looks like normal advertising? WTH? Many webmasters have little knowledge of SEO or tags like nofollow. And nofollow wasn't meant for this.

Because my WH sites are banned and linking between sites is now against Google's new Internet rules I have no option but to change my hat to the other one once again.

tedster

2:16 pm on Oct 9, 2007 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Linking to bad neighborhoods is a different issue - and especially since you are not getting any income from those links, you can remove them (or add the rel="nofollow" attribute) and request reinclusion. I don't think this is the same as selling links at all, but depending on who you linked to (and why) you may have the same footprint as a link seller.

WiseWebDude

2:25 pm on Oct 9, 2007 (gmt 0)

10+ Year Member



Because my WH sites are banned and linking between sites is now against Google's new Internet rules I have no option but to change my hat to the other one once again.

Sorry to hear about your problems there. I disagree with the linking between sites because I do site-wide on ALL my sites...WHY? Because they are good for my users...no problems at all in Google. I think they really mean interlinking sites that are not in any way related to each other, etc...

hannamyluv

2:30 pm on Oct 9, 2007 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



I've removed all external links, paid or unpaid, apart from those nested in articles which are now rel="nofollow".

I expect that this will be the normal reaction. An average site owner who doesn't read too uch in the way of SEO articles will take this to mean that they should just play it safe. People who do read SEO articles will do it to hoard their PR and protect themselves.

I certainly hope that G has a brand new basis for their algorithem that does not involve linking because they seem to be putting nails into the coffin of "natural" links.

pageoneresults

2:39 pm on Oct 9, 2007 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



I certainly hope that G has a brand new basis for their algorithem that does not involve linking because they seem to be putting nails into the coffin of "natural" links.

I think we need to first define what a "natural" link is. My definition would be those links that the SEs would have a very difficult time determining whether or not is was a bought link. For example, an inline link is a tough proposition for the SEs. That is a "natural" link in the true sense of the word.

With SMO being at the forefront of SEM right now, those inline links are going to create some interesting challenges for the SEs moving forward.

SEOMike

3:18 pm on Oct 9, 2007 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



This is no surprise. Google is always trying to stop artificial manipulation of their index. This is just another step. This is what keeps good SEOs on their toes and keeps us employed. Planning for things like this and then adjusting strategies to accommodate it's actual inception. If a site's position depends completely on paid IBLs, it's got a pretty shaky foundation as it is.

I'm not concerned. Is it a PITA? Yes. Is it insurmountable? No. Life and search will go on.

Jane_Doe

3:31 pm on Oct 9, 2007 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



Is it possible that some of these "Human Reviewers" have spent the last year posing as "Link Buyers" and "Link Sellers" in an effort to get at the link inventories that are being bought and sold? Does Google have a not so secret "Sting Operation" in full swing right now?

I'd be surprised if they didn't have something like this in place. Plus just encouraging poeple to send in spam reports on competitors who buy links has got to have given them lots of data.

Clark

3:43 pm on Oct 9, 2007 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Human reviewers don't scale well. Hypothetically, if the most important links on google are PR8 and up, they can scan their reports for the PR8 sites and do a human review on those only. From G's pov that should improve their algo considerably right there.

OTOH, the concept of Google doesn't scale that well either in the real world. Just as email has been crippled by spam, this SE business is a losing battle in the long run. Deep pockets are spending more and more money on content generation. Over time, there will be too many of those using the best tricks to compete with sites created by real humans with love...

The barrier to creating a site has to be greater and different to make SE's scale. Until a search engine can map a website to a human or corporate entity reliably, the situation will only get worse for most people.

marketingmagic

4:21 pm on Oct 9, 2007 (gmt 0)

10+ Year Member



I've reported a few sites in my category that I know for sure are selling/trading links on several occasions over the last few months and nothing has happened.

I guess they are only taking action on select sites?

voices

4:34 pm on Oct 9, 2007 (gmt 0)

10+ Year Member



Most sites had to have something to offer in the first place, that they earned high page rank and were then able to sell links. Assuming the original content is still there, it makes no sense to drop the page rank on all these sites. For them to say you have a good site but we are going to devalue it because you are now making money, seems almost illegal.

europeforvisitors

5:11 pm on Oct 9, 2007 (gmt 0)



For them to say you have a good site but we are going to devalue it because you are now making money, seems almost illegal.

1) "Almost illegal" is legal.

2) Google already has a U.S. federal court precedent on its side.

menial

5:22 pm on Oct 9, 2007 (gmt 0)

10+ Year Member



Long term, it will cause serious issues with their results. A lot, I mean alot of big players buy links and searchers are used to finding them in the results.

Absolutely agree. Yesterday I couldn't find something on Google (it now happens more and more often) and went to live.com instead. Boy, I could find exactly what I wanted on the first page and then I could find very interesting websites I have forgotten about because Google "penalized" them for some reason.

Going to live.com or yahoo.com is an eye-opener for me now as far as re/discovering valuable websites that have been banned or penalized by Google. The question is - should Google care more about penalizing VALUABLE websites (even if they didn't follow Google SEO guidelines) or making sure such valuable websites are included on its search results? It seems now Google focuses on playing police instead of providing good results.

tedster

5:28 pm on Oct 9, 2007 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



... or making sure such valuable websites are included on its search results?

That's exactly what Google must wrestle with, as I see it. Notice that they are not coming down with a ban on the biggest name sites. If they did, the end users would not be happy.

jakegotmail

5:32 pm on Oct 9, 2007 (gmt 0)

10+ Year Member



"Notice that they are not coming down with a ban on the biggest name sites."

So then how can google penalize mom and pops site for selling links but not these large behemoths for doing it?

What a farse.

tedster

5:41 pm on Oct 9, 2007 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



They are penalizing the big boys - just not banning them.

trakkerguy

5:42 pm on Oct 9, 2007 (gmt 0)

10+ Year Member



2) Google already has a U.S. federal court precedent on its side.

A precedent in one case does not mean they would automatically win every case.

incrediBILL

5:55 pm on Oct 9, 2007 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



Had this story come from Yahoo or MSN nobody would even bother discussing it as the amount of traffic you would lose would be insignificant.

This is a prime example of a monopoly dictating the rules of how people do business on the web which is very similar to what Microsoft has done with PC dealers in the past.

If you don't play their way you either get penalized or don't get to play at all.

Sound like an overbearing monopoly to you?

They're going WAY too far telling online businesses what they can and can't sell under option of being put out of business, especially links, while at the same time their business model is selling links themselves.

It's almost time, if not past due, for a regulatory intervention.

[edited by: incrediBILL at 5:55 pm (utc) on Oct. 9, 2007]

europeforvisitors

6:06 pm on Oct 9, 2007 (gmt 0)



A precedent in one case does not mean they would automatically win every case.

I think that link sellers would have a tough time convincing a court that their right to manipulate search results should take priority over a search engine's constitutionally protected free speech. Still, if anyone here is thinking about a lawsuit, I'm sure we'll all be interested in hearing how it turns out. :-)

They're going WAY too far telling online businesses what they can and can't sell under option of being put out of business, especially links, while at the same time their business model is selling links themselves.

Google doesn't sell text links. Google sells AdWords. To use a phrase that I first heard from Microsoft, they "eat their own dog food."

But never mind that. The bottom line is that Google has made its intentions clear, and you can either go to war with Google or find a way to enjoy peaceful coexistence. Take your pick.

[edited by: europeforvisitors at 6:10 pm (utc) on Oct. 9, 2007]

balam

6:06 pm on Oct 9, 2007 (gmt 0)

10+ Year Member



> (Snitches)

Where I come from, there's a saying, "Snitches get stitches." While the risk of a physical shanking is minimal (but should not be ruled out, given the bottom line to all this is The Almighty Dollar), karma - and enemies - can still find a way to stick something between your ribs.

incrediBILL

6:24 pm on Oct 9, 2007 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



Google doesn't sell text links. Google sells AdWords. To use a phrase that I first heard from Microsoft, they "eat their own dog food."

That line is so fine between what is and isn't an ad vs. a text link that there is very little difference between text links and AdWords.

The difference is we've been TOLD that our text ads/links should not help the advertiser in any way other than direct traffic only, it's dictating how to run your business.

But never mind that. The bottom line is that Google has made its intentions clear, and you can either go to war with Google or find a way to enjoy peaceful coexistence. Take your pick.

It doesn't have to be a war.

It will just go underground.

Time to just cloak "rel=nofollow" to Google and continue selling links in other SE's ;)

europeforvisitors

6:29 pm on Oct 9, 2007 (gmt 0)



It doesn't have to be a war.

It will just go underground.

Careful. You're giving Google an excuse to say, "If link selling isn't stopped, the terrrorists have won." :-)

night707

6:35 pm on Oct 9, 2007 (gmt 0)

10+ Year Member Top Contributors Of The Month



I always come back to one old example site that has nothing to offer but a Google Search box and a directory with nothing a bunch of paid junk links.

Front PR is still at 8 and their pages with as little as 4 pharmacy links is rated with PR 6

I know thousands of sites with great content and real value for users but a low PR whilst tricksters are invited to clean up.

WiseWebDude

7:02 pm on Oct 9, 2007 (gmt 0)

10+ Year Member



Had this story come from Yahoo or MSN nobody would even bother discussing it as the amount of traffic you would lose would be insignificant.
This is a prime example of a monopoly dictating the rules of how people do business on the web which is very similar to what Microsoft has done with PC dealers in the past.

If you don't play their way you either get penalized or don't get to play at all.

Sound like an overbearing monopoly to you?

They're going WAY too far telling online businesses what they can and can't sell under option of being put out of business, especially links, while at the same time their business model is selling links themselves.

It's almost time, if not past due, for a regulatory intervention.

Amen, brother! I agree, something should be done...why are we all sitting here waiting for the hand of ONE Google to feed us? That is not good. We need to make sure we support MSN (or others) and help them spread the risk a bit...all eggs in ONE basket is never good. This has woke me up to the danger to be sure.

[edited by: WiseWebDude at 7:03 pm (utc) on Oct. 9, 2007]

kamikaze Optimizer

7:42 pm on Oct 9, 2007 (gmt 0)

10+ Year Member



That's exactly what Google must wrestle with, as I see it. Notice that they are not coming down with a ban on the biggest name sites. If they did, the end users would not be happy.

I am looking at what was a PR9 site last week with paid links, but is a PR8 today and I noticed that the site which had the number one spot in the SERP'S is now at number 10.

However, most all of the adverts on the site are still ranking well for their anchor text, one of which is the topic of this discussion, lol

[edited by: kamikaze_Optimizer at 7:53 pm (utc) on Oct. 9, 2007]

jakegotmail

7:51 pm on Oct 9, 2007 (gmt 0)

10+ Year Member



High PR sites selling links to completely off topic areas of the net, seem to be the focus of this sort of thing.

Not the pr 4 site on green widget info., selling links to a site that sells green widgets.

b2net

7:53 pm on Oct 9, 2007 (gmt 0)

10+ Year Member



G is strong and yes it's their search engine but the Internet community is much stronger. Whenever a known blogger loses ranking for some odd reasons like selling two links, hundreds of others comment about it and the story spreads quickly. Within days G manually removes the penalty. There have been several examples like this.

voices

7:59 pm on Oct 9, 2007 (gmt 0)

10+ Year Member



Viral marketing, google is good at it. Maybe bloggers need to focus more on other engines. Stop talking bout Google and maybe another engine will become more popular.

idolw

8:19 pm on Oct 9, 2007 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



google serps will be same as TV soon.
why use google to find products if i am showed the same on TV all day?
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