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August 2007 Google SERP Changes

         

lakr

4:34 am on Aug 1, 2007 (gmt 0)

10+ Year Member



< continued from [webmasterworld.com...] >

I have seen some changes, none of my pages were listed in Supplemental index, however, those pages do not rank even when I type the exact title with quote.

Time here is 11.30 - 1 Aug 2007

[edited by: tedster at 5:08 am (utc) on Aug. 1, 2007]

my2cents

8:28 pm on Aug 17, 2007 (gmt 0)

10+ Year Member



< moved from another location >

Update to my last three posts:
3390858, 3396117 and 3397366

In summary, I had a site ranked high for a very long time. I had not made any changes. Recently, I dropped out of sight, then back up and now, back down! The entire site is quality content written by myself and links are all natural, so I had no clue as to why it has dropped so low.

I know you can't stay in the top forever, but it hurts when you fall!

[edited by: tedster at 7:58 pm (utc) on Aug. 20, 2007]

walkman

1:05 am on Aug 18, 2007 (gmt 0)



when you guys say down: do you mean down as in 70-90% drop or 10-30% drop? I mean is it a small fluctuation or a huge drop /penalty in play?

oasisfan

1:55 am on Aug 18, 2007 (gmt 0)

10+ Year Member



As someone here has said (I don't know how to put the quote in grey, sorry)
"25/7/2007 results re-appeared at prominent positions
8/8/2007 results returned to levels prior to 25th
12/8/2007 results back up again
13/8/2007 results down
14/8/2007 (around 1pm) results up
17/8/2007 down again"

This has been happening to us, exactly up, down, up, down, up, down.

I am just ignoring it and carrying on working on the site (what else can you do)

We have virtually no recipricol links (makybe three from 3 4 years back). I had a genuine link request from this very good site with a PR 6+ for a link in a relevant content page but I'm just too scared to do it.

I know when we are up as google accounts for 70-80% of traffic (which increases traffic around 40%)

Google is now giving us 30-40 % and traffic is down 40% ish

Marcia

2:41 am on Aug 18, 2007 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



<off-topic>
To put the quote in grey, put [quote] before the text you're quoting, and at the end of that text put the same "quote" code with a forward slash like with closing [/html] tags.
</off-topic>

When you say link request from a good site, is that for a one way to them (paid) or a recip?

oasisfan

8:10 am on Aug 18, 2007 (gmt 0)

10+ Year Member



When you say link request from a good site, is that for a one way to them (paid) or a recip?

Thanks Marcia, no the link request was for a recipricol link from a PR 6+ site which was related to our content. They just wanted a link at an appropriate place and they would link back to us. It would be an 'honest' link exchange ie our and their 'readers' would benefit. I find it easier to adopt a no recip link policy though. We just link out when its appropritate and never seek links back..

Sorry the relevance of all this is that our site can not be penalised (if that is what has happened by all this yo yo traffic we are seeing )for recipricol links as we have only three dating back 3-4 yrs.

I am trying to read it as if our site is on the edge of being 'pushed up' by google but its so marginal we are beaming in and out!

c41lum

9:28 am on Aug 18, 2007 (gmt 0)

10+ Year Member



Hi oasisfan,

your flucuations are exactly the same as mine.

Its totally all or nothing we are ether page in or nowhere page 5,6,7.

eveolasov

1:52 pm on Aug 18, 2007 (gmt 0)

10+ Year Member



I too have been experiencing this Yo YO syndrome. Yesterday I was not only strong for all of my keywords but in top 5 on first page for a 2+ million results phrase. I have noticed that while I'm way up in the serps the Google ads at top are with a white background and not standing out. Today with the Yo Yo drop down I'm again seeing the light yellow background behind the sponsored links at the top. This just has to be some sort of research campaign on Google's part. This is the reason for the Yo Yo. I am sitting tight and not making changes since this environment is not stable enough to come to any conclusions. I do have to wonder however why I am one of the sites which is getting thrown around so harshly while others seem to weather the storm with these changes. I am white hat with on target content and lots of it.

SEOPTI

2:36 pm on Aug 18, 2007 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



If you see this kind of fluctuations you are not taking advantage of the long tail.

g1smd

6:03 pm on Aug 18, 2007 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



One change may become apparent in Google SERPs very soon. I cannot predict what that change will look like.

The Google Directory has today been updated for the first time in nearly 18 months. This may have an effect on which directory categories show in Google search results, and their positions.

It may also have a negative effect on sites that were in the old version of the Google directory but are no longer listed, and a positive impact on sites that are newly listed in the Google Directory... or will it?

Google Directory Discussion: [webmasterworld.com...]

There may be a time lag for the changes to ripple through. Will it be hours, or days, or weeks?

c41lum

9:06 am on Aug 20, 2007 (gmt 0)

10+ Year Member



Hi guys

Has anyone Yo-Yo'd back up after dropping off on friday.

We are still waiting, fingers cossed if it follows the same pattern as the last couple of weeks we should recover on Tuesday.

webwannabee

11:34 am on Aug 20, 2007 (gmt 0)

10+ Year Member



Same thing happened with me - I had the 5th & 6th position on a
60 Million + results one-word search term and it's moved to position 12 this AM.

Another, similar search term I have a good position in (4/60 Million) has remained unchanged.

Most of my other search terms remain stable.

I have had no changes to my:
- DMOZ index entries (still all there)
- Yahoo index entries ( still there)
- Backward links (nothing changed

Needless to say, my revenue stream has markedly changed (lol)

FYI: crusty old site; online more than 8 years; highly relevant, highly trusted site; totally legit site - no black hat anything (cloaking, Link Farms, dup content, etc)

It's like this - I look at it like I had a winning football team. It wont be #1 forever - but when it's up there it's very gratifying.

I am sure this is a yo-yo phenomenon; this happens from time to time. I am confident this issue will resolve

oasisfan

12:45 pm on Aug 20, 2007 (gmt 0)

10+ Year Member



FYI: crusty old site; online more than 8 years; highly relevant, highly trusted site; totally legit site - no black hat anything (cloaking, Link Farms, dup content, etc)

Sounds like you are talking about our site!

We have been totally redesigning and updating ours (with some web 2.0 stuff too and new pages) though and it gets refreshed every year.

Google seems to be 50% of our traffic (after falling from 80% to 30%) and going upwards so maybe a short spell at the bottom this time?

walkman

1:32 pm on Aug 20, 2007 (gmt 0)



>> Has anyone Yo-Yo'd back up after dropping off on friday.

Fri and Sat traffic went down by 30% or so. It appears to be back. Also I noticed that I was losing pages those 2-3 days but now I have them all indexed. The pages though were only about 10% less. The pages index issues must have been a mistake since Google does get about 500 pages a day and I have only about 1000 pages.

I am thrilled since that 30% apparently made at least a 50% in earnings. I guess Google was messing around with some settings, but I do remember that years ago on the 23rd till the 25th I'd get less visitors even if my site was still ranked high-- Google used to update during that time of the month. All speculation of course.

c41lum

9:00 am on Aug 21, 2007 (gmt 0)

10+ Year Member



Tuesday 21st August 2007

This morning our positions have risen back up again but not quite to the same levels as before the previous drop.

c41lum

9:03 am on Aug 21, 2007 (gmt 0)

10+ Year Member



To clarify my previous post

25/7/2007 results re-appeared at prominent positions
8/8/2007 results returned to levels prior to 25th
12/8/2007 results back up again
13/8/2007 results down
14/8/2007 (around 1pm) results up
17/8/2007 down again

NEW 21/8/2007 results up again but at less prominent positions than 14/8/2007

kalthoff

11:40 am on Aug 21, 2007 (gmt 0)



Approximately two weeks ago something big must have happend with Google. I've heard of a couple of collegues that a lot of their pages dropped out of the Google index which is the same that I'm experiencing right now with a couple of my domains (partly PageRank 5, and partly 99% absolutely unique content).

The PageRank is still shown but when you search for the cache version Google says it doesn't know the page.

Has anybody experienced the similar issues? Does anybody have a clue what the newest Google algo change might be about?

[edited by: tedster at 8:13 pm (utc) on Aug. 21, 2007]
[edit reason] moved from another location [/edit]

hcabarcas

4:27 am on Aug 22, 2007 (gmt 0)

10+ Year Member



This is the second time in the last 4 months this has happened (at least that I know of) on Google. My client's site will go from positions 1 to 3 for a number of keyword searches to absolutely nothing, nada, zilch! I've given up after page 40.

I'm not doing anything different in between these episodes. We literally go from page 1 to nowhere in sight. These searches aren't broad...I'm choosing keywords for the specific city they're in. So, my search phrase might be < keyword city state > which will yield positions 1 to 3 consistently.

That's what I was getting 1.5 weeks ago. So I try the search today, the same keyword search plus a combination of other ones specific to "City" and this time we're inexplicably absent. I can understand maybe a drop of a few positions...or heck even a page or two (which drop I would still have to question)...but c'mon.

We have a robots file and sitemap file and all check out fine. As I said, this has happened before and after a while (maybe 4-6 weeks) we jump back in standings. We have a low PageRank being that our site is about 1.5 years old but that's a moot point because we consistently rank at the top any other time and it's not like I'm trying to do a keyword search that's competing with every BBQer in the northern hemisphere! My search is very targeted. We're not banned because our pages our in Google's index as were our pages the last time this happened. It's like we don't exist but then we come back.

Our site was just crawled on Aug 17, 2007...successfully mind you. But how could this be the reason. Or the reason for the wide disparity.

Does anyone know what's up? I don't experience this in MSN and Yahoo.

[edited by: tedster at 4:36 am (utc) on Aug. 22, 2007]
[edit reason] remove specifics [/edit]

tedster

4:48 am on Aug 22, 2007 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Hello hcabarcas, and welcome to the forums.

I've given up after page 40

First, try going to the very last page of results. Some people who experience this Google yo-yo find their url has indeed vanished, but others find it shifting from the very first page to the very last page. We've been calling it the -950 or EOR (End Of Results) penalty. There's ashort summary, with links, in this thread:

Google -30 & 950 Penalty Summary [webmasterworld.com]

hcabarcas

5:38 am on Aug 22, 2007 (gmt 0)

10+ Year Member



Thanks for the Google -30 & 950 Penalty Summary links. I'm going to address my H1 tag to see if it helps and I've also resubmitted a sitemap. Perhaps it will speed up my way back to the top.

c41lum

9:57 am on Aug 22, 2007 (gmt 0)

10+ Year Member



Blimey, today our positions appear to have risen again to what is maybe the highest they have been since this whole dance began in July.

Wouldn't we just love to know what song is playing.

Anyone else seeing this today? (or the opposite :( )

b2net

11:53 am on Aug 22, 2007 (gmt 0)

10+ Year Member



The opposite.
I don't see how a two page minisite with 2 hand written articles could go -950 because of duplicate content. What do I have to do if it's OOP? Change titles and h1 tags to unrelevant gibberish?

c41lum

12:03 pm on Aug 22, 2007 (gmt 0)

10+ Year Member



It seems the celebrating was a little premature, our positions had slid down again only 3 hours after we noticed a rise.

dibbern2

7:15 am on Aug 23, 2007 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



So what about this yo-yo syndrome that's been cropping up? Has anyone stopped it in its tracks? Or even slowed it down? If so, in what area did changes seem to make a difference?

Tedster, I've made carefully considered changes, seen lost sheep pages bounce back to top 10 placement, yelled HURRAY, only to watch them go south in the next week.

The yo-yo seems to be always one step beyond...

c41lum

8:53 am on Aug 23, 2007 (gmt 0)

10+ Year Member



Again, this morning, up again

b2net

11:09 am on Aug 23, 2007 (gmt 0)

10+ Year Member



Lost another site today. I never get back up.

pdivi

6:24 pm on Aug 24, 2007 (gmt 0)

10+ Year Member



~30% drops in G traffic on two unrelated sites starting exactly 8/18. Gave it a week before making the call, but now, it's obvious I'm in a rut. Anyone know the significance of 8/18?

followgreg

1:33 pm on Aug 25, 2007 (gmt 0)

10+ Year Member



From my prospective "cheap SEO" strategies seem to work well this summer.
Authority sites are usually still in place but regular solid industry players are yoyoing big time.

I see sites on which I would not throw $1 to buy anything ranking high on very competitive terms, especially in industries where optimizing is a fairly common practice. The scary part is that it looks like they stabilize.

I won't complain too much because ever since Google changed "something" related to Google bombing some of the sites we would never have thought would generate any money eventually were successful and require almost no maintenance. I can be happy I guess although ethicaly and for the sake of doing thing right I can't be fully satisfied.

However to Google I'd ask this:

1. how complicated is it to filter sites that have let's say over 50% of valuable backlinks from homepages?

2. why pages with ultra high keyword density but little occurences rank well? (this meaning almost no content but at 1 or 2 occurence for the search terms) I just don't think that those are valuable pages whatsoever.

3. why would 3-4 links to totally unrelated sites on a homepage does not trigger an alarm?

I think that Google spent so much time trying to figure out how to penalize link exchanges that they end up ranking sites that simply know how to hire a 3-way bulk link exchange service or spend $500 in non sense directories (IMO) such as yahoo.
From my prospective you submit to Yahoo either because you have no experience or for SEO purpose only, no traffic coming from there and acceptance levels are pretty low, in fact all you need is 1 site and $300 - I hardly see how this constitutes any type of solid information.

I dont know for you guys but I've never spent so much time searching on page 2 or 3 than this year, especially in the past couple of months.
It may work for Google one way or another, at a large scale...maybe.
But for solid businesses that are neither authorities nor, by definition, low-class/new-comer/cheap-seo-strategists it's not so good. By the way...aren't those also that spend the most in paid ads? ohhhh that's not so nice isn't it.
I have to admit that it's a little upsetting to see a general blog, digg post, youtube college prank video, an indian (for the example, link building is cheap there...and it obviously works well) SEO'ed website or expired craigslist add competing were your site is obviously related to a search query and where you spent so much time writing and perfecting again and again each page thinking that Google will, one day, recognize your relevance and leading eadge expertise.

Well we should all learn how to be efficient with pay per click anyway so that's the lesson we can learn I guess...

I still like Google, but I am not ready to swallow any pitch of innocence anymore. A bit of competition would probably help Google going back to their basics and finally throw at us what we all expect from them. Competition is good for the mind...

Tonearm

3:35 pm on Aug 25, 2007 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



For the sites that started getting weird around the 18th, could the back-to-school season have boosted their traffic? Maybe the weirdness is Google's reaction to that?

pageoneresults

3:51 pm on Aug 25, 2007 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



Could this be related to the Google Directory Update around 2007 August 18?

Google DIRECTORY Updated: 2007-08-18
Updated on 2007-08-18 including edits through 2007-08-07
[webmasterworld.com...]

Check your Directory listing(s). Have they changed from the previous versions?

europeforvisitors

4:01 pm on Aug 25, 2007 (gmt 0)



For the keyphrases that I watch (some of which have tens or even hundreds of millions of results), any changes in August have been modest to imperceptible.

The top handful of rankings might shuffle a bit from day to day for a few keyphrases, but in most cases I'm not even seeing that. It's just business as usual--not just for my pages, but for all of the players who rank in the top spots for those keyphrases.

(Disclaimer: As always, your mileage or km/l may vary; if you've noticed a major upturn or downturn for rankings, you're obviously going to have a different perception of whether "August 2007 Google SERP changes" have been significant.)

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