Forum Moderators: Robert Charlton & goodroi
Search engine giant Google recently acquired an advanced text search algorithm invented by Ori Alon, an Israeli student... Orion, as it is called, which Alon developed with faculty, relates only to the most relevant textual results..."For example, if you search information on the War of Independence, you'll receive a list of related words, like Etzel, Palmach, Ben-Gurion," he explained. The text will only appear on the results page if enough words relevant to the search and the link between them is reasonable.
<quote reduced to 4 sentences
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[edited by: tedster at 5:56 pm (utc) on April 9, 2006]
In fact, something like this already seems to be in the mix to a degree. I have seen pages hop up 10 or 20 places simply by broadening the reach of their language, instead of staying focused on traditional "high keyword density" approaches.
This is good news for content writers who can now naturally expand their vocabulary for the audience, and reduce their need to do "algorithm yoga". That stuff is worse than Pilates.
In fact, something like this already seems to be in the mix to a degree.
Sure it is.
I have seen not only related search terms, but thesaurus words playing a good role as well.
Orion also rates the texts by quality of the site in which they appear.
is even better news! Go Google and congratulations to the young student!
$20 million?
The algorithm, or search engine tool, is called Orion and was developed by UNSW PhD student Ori Allon at the university's School of Computer Science.
[smh.com.au...]
something like this already seems to be in the mix to a degree.
I sure hope they soon use it in AdSense targeting.
The idea of finding information without having to click through to websites came from Allon's supervisor, Eric Martin, back in March this year. "I provided the spark. But it is Ori who has developed this through his amazing creativity and sheer hard work over these past months," said Mr Martin.[physorg.com...]
GREAT!.... more big G content abuse coming to a screen near you very soon.
The Orion search engine (assuming that the name is a combination of the creator's name, and not based on the mythical Greek hunter, although strangely appropriate) is similar to conventional search engines such as Google, MSN and Yahoo in that it searches for keywords on web pages.However, instead of just returning just a snippet (the small description of the page as used in current search engine results), it returns a section of the relevant page and also lists other topics related to that particular keyword. The user can now select the most relevant results in context of what they are searching for.
[ineedhits.com...]
i am wondering why google can't creat this "algorithm" themselves?
I have no doubt Google already have the know-how, it is already probably built into their existing ranking algo.
They had to keep the technology out of reach from other competitors though. So they bought the kid to keep the technology under control.
I have no doubt Google already have the know-how, it is already probably built into their existing ranking algo.They had to keep the technology out of reach from other competitors though. So they bought the kid to keep the technology under control.
This is apparently not the case, otherwise Google would have patent protection to keep it out of the hands of competitors.
To bad the kid sold out...humanity would have been served better if he had organized enough investors to slay the three goliaths that dominate the search world today. Orion would be a catchy name for a new SE.
As an aside...this seems like a very advanced LSI algo.
Orion would be a catchy name for a new SE.
And in five year's time, we would all be reminiscing about the "Good Old Days" when Google was at its peak, and MSN and Yahoo served better quality results.
The grass is always greener ...
from the link Whitey provided:
Orion works as an add-on to existing search engines to improve the relevance of searches
I agree that even ideas can be worth billions, however, why didn't MSFT jump in and offer twice as much, regardless of the price? I mean MSN has the data, $ billions more than Google, and the algo is the missing piece of the puzzle.
I agree that even ideas can be worth billions, however, why didn't MSFT jump in and offer twice as much, regardless of the price? I mean MSN has the data, $ billions more than Google, and the algo is the missing piece of the puzzle.
Who knows, maybe MSN did but the kid wanted to go with Google.
The do no evil thingy....LOL
