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Google algo moves away from links, towards traffic patterns

         

travisk

11:11 pm on Apr 4, 2006 (gmt 0)

10+ Year Member



Does anyone else think that Google's actions over the last few years indicate a gradual change in the importance of traffic patterns over inbound links?

Think about it... the Google Toolbar, Google Analytics and click monitoring on the SERPs give Google an incredible picture of where people are going, what pages they stay on, what sites they frequently return to and where they go when they leave.

We know that Google is pushing the toolbar onto consumers. They're paying Dell a billion dollars to install it onto 100 million consumer PC's. Imagine what the behavior patterns of 100 million Internet users could tell Google about a particular site's value.

What scares me is that this will push the blackhats from link spamming over to the busy spyware world. Imagine if I could pay some shady company to have the web browsers of 100,000 pc's randomly click on my #10 ranked link and stay on my site until Google decides that I should be #1. Who cares if these users buy anything on my site. I just want Google to THINK that they're using it. Will Google start bundling anti-spyware with the toolbar to stop this?

Am I on to something, or has this been going on for years?

[edited by: tedster at 8:38 pm (utc) on April 6, 2006]

wanderingmind

3:21 am on Apr 12, 2006 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



If giving a shot at traffic to the little guy was true --

I know a niche site, very focused, and totally original nice content. Their visitors are currently all type-in or from MSN and yahoo. No adsense on the site yet.

For some 3 weeks in March, they were in SERPs. Its a new site, so rankings were nothing great but they were there. Around 300 visitors a day from Google in that period.

Then the pages vanished from Google, and only the homepage remained.

For me, for a niche and new site, the traffic from Google when their pages appeared in SERPS should have at least kept them somewhere in the SERPs, at least deep down in the index.

That doesn't seem to be happening.

One of my own new sites with again excellent content (its an experiment, but I wrote 200 articles for that) has been supplemental forever - once it escaped supp hell and traffic shot up. Back to supp, and no traffic.

That shot at traffic seems to happen - but with no impact for the future.

Abhilash

5:47 am on Apr 12, 2006 (gmt 0)

10+ Year Member



Does traffic influence Googlebot visitation frequency and, if so, to what degree?

Once we came out of supplemental hell, our traffic numbers picked up suddenly, and I also saw our pageviews/visit increase. Accordingly, I saw the site climb in the SERPs. However the problem that sits with any such conjecture like this is that the conclusions can never really be isolated from other contributing factors.

For example, of course I was also building links and I had added some content a while back. Did the content finally hit? Or was it one of the links that carried quite a bit of weight?



Asking this question is almost impossible to answer. However, there is one definite & problematic situation that I found recently, and if traffic numbers matter, then the problem is extra-serious: Please guys, can anyone offer some help on this problem:

2 of my top 10 referrers are extremely strange sites that are displaying AdWords AND Yahoo Search Ads on their sites simultaneously. My site does not do AdSense or YPN. The sites look too cookie-cutter to have gone through the rigorous Google search partner approval process. The traffic has been extremely low quality for us and results in 98% bounce rates, therefore the terrible # of pageviews/visitor (1.1) could be really impacting the site negatively.

<snip>

I fear some real click fraud here, b/c one of these sites are showing ads in a very disturbing way. Potential value (ppc) of this traffic has already exceeded $10k. Has anyone else had to deal with this issue? Should I re-post this question somewhere else (although I thought since it had to do w/traffic #'s & Google...)?

Thanks in advance.

[edited by: engine at 2:34 pm (utc) on April 12, 2006]
[edit reason] No specific sites. [/edit]

deliriumtremens

9:59 am on Apr 12, 2006 (gmt 0)

10+ Year Member



Did I hear someone say that newer sites wouldn't have a chance because the top sites in the serps would dominate the traffic?

New sites have a chance now?

Is user data the key to the true meaning of:
"There isn't a sandbox, but the algorithm might affect some sites, under some circumstances, in a way that a webmaster would perceive as being sandboxed."

As for a voting democracy, I've heard some compelling arguments in favour of a benevolent dictatorship, if Google could become just a little more benevolent, I'd be happy to oversee their human slaves in Google's underground PR mines....

voices

11:12 am on Apr 12, 2006 (gmt 0)

10+ Year Member



Google needs to find a way to weed out spam and then rotate the top 50 or 100 results daily. If the results are constantly rotated the little guy will have a chance and there will be no way that SEO can affect the ranking.
The old way of ranking a page by reading what was actually on the page was the best algo but also the easiest to take advantage of.

Liane

11:14 am on Apr 12, 2006 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



This all makes my head hurt. I am soooo glad to be a Mac user and unless someone does a deal with Apple in regards to a toolbar or other such stuff ... I think I will remain a Mac user! :)

Does anyone know if users can delete the toolbar on the Dell computers once they receive their new machine?s The toolbar really is spyware (as has already been mentioned) if you can't "opt out" by choice.

If the results are constantly rotated the little guy will have a chance

And where does that leave the user? Is that in his/her best interest? Users should recieve the best possible results ... not fed some "little guy's" site just because Google wants to "give them a chance".

trinorthlighting

1:01 pm on Apr 12, 2006 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Here is a funny thing. I had one page that visitors were constantly hitting via msn and yahoo, but was not even indexed in google. I was getting 1000 visits a day to this page via yahoo and msn. I started using google analytics and a week later it was indexed and now google is sending a ton of hits to it. Obviously google is using this data to look at the other search engines and if they see a worthy page that is not in their index that is getting a lot of traffic, they put it in their index....

I would say google is using the data

Simsi

1:52 pm on Apr 12, 2006 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



It makes a lot of sense that user behaviour is preferred to factors that can be manipulated - ie: linking, keyword domains etc.

It's been around for a long time, and there are various ways to achieve it without major detriment to newer sites. But essentially, it would make for much more relevant SERPS. So I for one hope it continues to receive focus.

bwstyle

2:03 pm on Apr 12, 2006 (gmt 0)

10+ Year Member



Google doesn't care about the little guy, it cares (or at least used to care) about delivering the highest quality results to their end-users. So rotating the top 10 or 50 wouldn't make much sense, would it?

voices

3:12 pm on Apr 12, 2006 (gmt 0)

10+ Year Member



When I search for a product I don't want to see the top sites like Amazon and bizrate always at the top. I know these sites and would go straight to them if that is what I wanted. I think the best results should include lesser known sites. Since google doesn't want anyone to be able to manipulate the results, rotation would help.

ronburk

6:10 pm on Apr 12, 2006 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Google doesn't care about the little guy, it cares (or at least used to care) about delivering the highest quality results to their end-users. So rotating the top 10 or 50 wouldn't make much sense, would it?

Makes perfect sense. Leaving the top 10 or 50 static for extended periods wouldn't make much sense. First, that would leave no way of using click data to correct poor choices that the rest of the ranking algorithm has made. Second, that would leave no way to respond quickly to changes in user needs.

A page that contains the words "Brittney Spears" and "giraffe" might not deserve to rank highly for "Brittney Spears" today. But if she gets bitten by a giraffe tonight, that could change -- much faster than can be handled by the crawl-index-rank-export_to_datacenter cycle.

It's not as though Google has to constantly be making gigantic changes in the top 50. They merely have to conduct sampling tests periodically to see if it reveals that a lower-ranking listing is currently more relevant than those on page 1 or 2.

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