Doorway Pages - how can I avoid making them accidentally?

[Valleycommando]

I have heard that you can accidentally create doorway pages, by using the keyword as your page title.

What are they and what should I do for it not to
happen

[tedster]

You've heard some odd advice -- a title absolutely NEEDS to use a keyword that is relevant to the page. It's one of the principle on-page factors that the algo looks at to determine relevance to a search query. Perhaps someone was trying to describe the practice of exact matches between title, h1, and inbould link text? When overdone, this can cause ranking troubles, but not just because there's a keyword in the title tag.

A doorway page is a page built ONLY for the search engines. Often they have a fast meta refresh or javascript redirect so the human visitor never actually sees the page itself. And, yes, Google hates them if they find them.

By focusing on building useful pages for human beings, and making them as clear a "signal" as you can for the search engines to analyze, you will be protected from Google thinking your page is a doorway.