Dancing with Google's spiders

"The Economist" on Google's battle with cheaters

[jtara]

The latest issue of The Economist (March 11-17, 2006) has an article on "The Google Dance".

Sorry, subscription required for online access, but at least there's a short summary.

[economist.com...]

Nothing new or earthshaking here. Just a short discussion on periodic algorithm updates, black-hat SEO, keyword stuffing, etc. and the observation that Google is much more agressive than others in attempting to combat cheating.

There is a mention of WebMasterWorld, though:

"Like hurricanes, Google Dances are given names, such as Bourbon, Gilligan, and Florida, often by commentators at a website called webmasterworld.com."

[tedster]

Finally, some mainstream acknowledgement that we have been naming the updates. Thanks for that.