Forum Moderators: Robert Charlton & goodroi
Our sister company has a website established years ago, and it violates most of the basic "don't do this" guidelenes for good rankings in G.
a) frames (the old ones)
b) very high keyword density
c) tiny size
d) The site outranks sites w/ better PR ..?
e) it's link popularity is weak
f) keywords in the title match keywords in description meta tag almost verbatim
g) One general title for almost all pages
need I say more...
yet this website outranks, in every relevant SERP, websites twice or three times it's size, outranks websites with far more similar product items, outranks sites with stronger PR, and in fact is No. 1 in several SERP..
It's one primary redeeming valus is the website is about one product, one product only and it's very honest.
has Google evoloved to the point where it can determine this website is very honest, and apparently does a better job of offering this widget than it's competitors..?
Could it be that simple..?
TIA, anyone who cares to comment..
.
You would not be at all perplexed if you instead assumed (as they clearly state) that Google uses one or two orders of magnitude of variables to assign search rankings via an algorithm constructed by machine. Age of page, user behavior in the SERPs (e.g., do lots of people stop searching for that term after they click on the link to that website?), the list of good data for ranking is very, very large.
So, no reason to look at a tiny handful of variables and puzzle over why the website still manages to rank high.
